MINDBODY

the time blocks, so 15-minute time slots so people can book in for those ones.

I wonder how we did that too because we wouldn't have done that schedule through MindBody or anything back then.

Nah, just wing it.

Yeah.

She is desperate for some administrative help.

She uses MindBody.

She can't find somebody who is up to speed on MindBody, knows the booking software very well.

And another studio in Ohio has a front desk manager who is a MindBody savant.

who would love a couple of extra hours of work.

And so the studio owner in Arizona and the studio owner in Ohio share the front desk person who does all of the mind-body work.

Payal Karakia quit her job at Bain, spent $500,000 to launch ClassPass, and it completely failed.

And then in 2021, ClassPass was acquired by MindBody in an all-stock deal that valued the combined entity at around $3 billion.

And here's her story.

Fewer than 1% of funded startups hit a billion dollar unicorn status.

ClassPass has facilitated more than 62 million reservations and generated $2.3 billion in incremental revenue for the global fitness economy.

The company's exit strategy has been equally significant.

After being acquired by MindBody in 2021, the parent organization merged with EGYM in 2026.

This latest deal valued the combined businesses at $7.5 billion.

I remember we'd met each other a few times back in those days.

I think MindBody's through it and I brought him through to him and Roman came through to play Amma's program as well in Ali Pali because I was involved in getting the music together a couple of those years for Amma's program when she came to visit London.

This was an event that we did in Kings Cross and a small little one, like about a hundred people or something.

And it was really nice to see him bringing Ramana's picture in the back and, and It was really good to feel his connection to these teachings and the way he's putting into music.

Um, but just making sure that anything you can automate, whether that's, you know, if you're on a Shopify, if you're in, you know, any sort of...

I, I think, um, Mindbody has a lot of like amazing automations as well.

So just utilizing whatever platform you're using.

If they have those capabilities, please, please take advantage of them.

She had a studio manager.

She was working with MindBody.

So everything was up and running.

There were still three years left on the lease.

Actually, I shouldn't say very well.

I didn't know them at all.

I just spent some time digging into MindBody.

And I discovered that this studio manager had been stealing money.

And, and golly, it's to keep track of all of these too.

You know, I also see onboarding when people are migrating in, I really encourage like what's the pricing menu of tomorrow, right? Let's forget what you have set up, all these bullshit things that you, you know, got in your way on MindBody or, you know, I just threw them under the bus, but that's not where most people are coming from.

But all these exceptions that they've created for existing members, it's like, let's build the pricing menu of tomorrow.

And then after we do that, let's talk about how to phase all of these members into these things.