Microchip Technology

But I mean, I loved being able to go into the room and see all the demos lined up.

The demos were very cool, like each had their own space and section and were so intricate and each had like about two to three, you know, engineers and people from Microchip to speak about it.

So I thought that was very well laid out and very in depth.

But, um, I think my favorite was the fact that we got to have like a real quiet and close sit down with Steve saying he himself, and I felt like it was a very, I don't know if vulnerable the right way, but he really dove into the evolution of microchip and, you know, their strategy to scale the company and.

No, that's awesome.

And I'm glad to hear that they're continuing with that strategy.

I can't remember if we talked about it on the podcast or not, but back at Embedded World, I sat down with some of the folks from Microchip and they were talking about those same kinds of issues back at the beginning of the year and how they were sort of turning in a new direction.

You know, the company had been in their... sort of estimation and a little bit of a struggle period.

Infideon Technologies is another major competitor in power systems, energy management, and industrial control.

Other competitors in the space include ST Microelectronics, Microchip Technology, and NXP Semiconductors.

While analog devices has been growing its data center business, its unique value comes from its industrial chips.

Industrial chips are quite a different breed than the high-performance CPUs and GPUs made by companies like Nvidia or AMD.

So in order for chips to exert their heat in space, you have to have thermal radiation.

And there's a company called Microchip Technology, MCHP, that is trying to solve that problem.

So in order to get chips in space, you have to solve the heat problem in a different way.

You can't just... run water through it because there's no water sources up there and you can't just, Oh, it's cold up there.