METRO AG

A warm welcome to all of you.

Dear colleagues, I am Bernd Reuter from Global Internal Communications at Metro AG and responsible for this podcast about Metro's score strategy.

My guest today has spent more than a decade shaping Metro's food business in a wide variety of leadership roles.

Since joining Metro almost exactly 14 years ago, he has been responsible for a number of food categories, And he has seen our assortments from almost every possible angle.

And then there's the hard stop.

Remember Metro AG's Future Store in Germany? They put RFID chips into loyalty cards.

Hold up.

RFID inside the card to follow people in store?

That was the fear.

Activists planned a massive protest.

Pressure climbed, and Metro AG killed the chip card pilot before the march even happened.

So there is a line.