McGuireWoods LLP

This is a session that was recorded as part of our CEO summit.

Uh, this features myself, founder of Becker Healthcare, partner McGuireWoods, um, author of the USA Today bestselling book, Building Great Businesses.

Uh, a- a- again, we hope you enjoy the session.

We'll have a session similar to this but much longer on September 10th, which is a, which is a webinar discussion on Building Great Businesses: 15 Key Leadership and Business Concepts for CEOs, Founders, and Entrepreneurs.

Um, you know, I, I've developed kind of like a trusted advisor practice, uh, where I work day in and day out with CEOs, CFOs, and, um, boards of directors across different industries.

Um, in terms of scaling, um, it goes back to, um, you know, my early days, uh, with Scott at McGuireWoods and, and creating and building the first industry group, which was the life science group, uh, at the firm.

Then, um, going to market as a law firm back in the early 2000s as, uh, um, an industry group sort of focused marketing effort was something was unheard of.

We did things by practice groups.

I finished the book over the weekend.

Sent Scott a little note.

It reminded me of the good old days at McGuireWoods.

That-

We've got four fantastic leaders as part of this panel.

We have Barry Tanner, the CEO of Rest Buyer Home Care Services, Miriam Crawford, the founder and CEO of Crawford, Holly Buckley, the chair of the healthcare department at McGuire Woods.

And finally, William Crawford, the CEO of Paculet Milliken.

We'll ask each of you to introduce yourself and thank you so much for joining us.

Very excited to be here today.

I'm Holly Buckley.

I chair the healthcare department at McGuire Woods.

McGuire Woods is an Amlaw 50 full-service law firm that we have, was one of our flagship departments, one of the oldest healthcare departments in the country with about 50 attorneys who are solely focused on healthcare.

My experience is in building really two core businesses.

Part of the healthcare practice at McGuire Woods, a large, large billion dollar law firm where I served as a chair of the department for 14, 15 years.

Separately, started a media company called Becker's Healthcare, which turned into a highly successful media company in the healthcare area.

I've also been an investor in several things, served on the boards of several companies.

Do you have any advice for lawyers who find themselves, I don't want to say outgunned, but, you know, outgunned? out-keepled by a big firm.

Well, there's this one instance where it was really helpful to have a couple of law clerks to go through all 1,467 objections that McGuire Woods gave me to a relatively normal set of discovery and make them put all of those objections into a chart one by one so that you could send that 331-page chart as a meet and confer letter and be like, all right, so when can you set aside, I don't know, nine hours to talk one by one about every single one of your objections so that you can tell me what's wrong so that I can fix it for you.

And ever since I did that, they have been avoiding, like the plague, trying to one not have to do that mean confer process but also not have me tell the court about what they did and also not give me the documents that i want and there if you show the it's sort of like you know your first day of prison just go beat up the biggest person and so right away I mean, it takes a lot of work, a lot of effort, and it might take two law clerks.

But right away, just punch them in the fucking mouth and let them know that it's not going to work.