Maybourne Hotel Group

You know, who I've worked with, who are excellent, you know.

the Dorchester Collection, the Maybourne Group, these are all partners and friends that we've worked with who give a great guest experience.

And how important is guest experience? Paramount.

paramount yeah i completely agree what do you do if a bride like just can't get out of her funk maybe it's because it's raining and it wasn't supposed to i'm thinking like that's probably like a an issue that uk brides have you have this sort of expectation what would you say to a bride who was expecting son and it actually starts raining on their wedding day

Speaking of pivoting, let's look at luxury hospitality.

The Maybourne Hotel Group operates ultra-high-end spots in London, like Claridge's.

They are facing a big drop in bookings from wealthy Gulf state travellers.

So what are they doing? They are re-aligning.