Maurice Lacroix SA

He's on the live stream and somebody said something about, ask Bob about the ducks.

And it was the guy from Maurice Lacroix.

Is it Alex? yes yes yeah so and then all of a sudden they're we're talking about what watch i'm wearing and everything and it was like well beyond bedtime for me so anyways it was fun though yeah um yeah there was like so many cool little things happening there a lot so not and lots of people like sophie uh uh meeting sophie for the first time was cool um Yeah.

Yeah.

So it was all their in-house stuff and then a few Icons.

Yeah, for somebody that has not spent much time with Maurice Lacroix, I was very surprised to see this end of their collection.

We have, I believe, a retailer pretty local to us that carries the brand, and so I've seen the icon and some of these other pieces, but never seen what they brought to the show, just some heavy hitters.

And you'll have to tell me what the name of the one is that it has free sprung, free flowing hands that magnetically clip into place when the watch is at 45 degrees.

great.

Maurice Lacroix is going to be there.

My older actually

have a stand there.

Yeah, man.

Yeah, and then geez, you know, what do we say about Maurice Lacroix? [laughs]

You know, yeah, so we did spend some time at their table a little bit in Vancouver, but their table was admittedly quite busy.

And it was our first time being there as podcasters and doing that stuff, and I feel like, you know, you and I talked about that.

Stowa Flieger companies and there you find a lot of like freelance watchmakers or not a lot but there are some freelance watchmakers or private label companies but when I work with them as a small brand you quickly run into the problem that you are competing against for capacity because these private label companies for example they also do watches for like quartz watches below uh 500 usd or so they do quantities around thousand watches also and of course they earn much more if i come across here are my 50 watches or 100 watches and we have also eight different dial colors and we bring a lot of complexity so they say yeah even we can do it but you pay a high price or uh you need to queue in the line until we are ready with the major brand so and um Then I had the opportunity one and a half years ago to find someone who was in the watch industry since 20 years.

He worked for Maurice Lacroix, a Swiss watch brand.

And he worked in Germany in Pforzheim where they had a headquarter for servicing and so on.

And yeah, I decided to take the chance and luckily he agreed to work with me.