Marshfield Clinic Health System

Wayne Cabot, ABC News.

UW Health is preparing to complete its acquisition of Marshfield Medical Center Beaver Dam on November 1st.

Current employees are expected to stay on, and UW Health plans to build on the services already available locally.

A strategic planning process also is expected to begin in January to identify services that could be expanded locally.

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[news music] Live from the Daily Dodge News Center, this is Jeff Nowicki from Hometown Glass and Improvement.

Um, a lot of plans have pulled out of certain areas in Wisconsin.

Um, there's one plan, Security Health Plan, was bought by, um, Sanford Health, um, as well as, uh, Marshfield Clinic.

And th- they are still in Wisconsin, but they have pulled out from a lot of, uh, counties.

Um, and so a lot of people have relied on that plan for a while.

If it's not us in Wisconsin, well, there will be others who will who will open their doors to this kind of development and AI is not just gonna go away.

And Buckley made a great point because, and I see some of this being on the board of directors for the Marshfield Clinic, that health applications in those kinds of settings are just only scratching the surface right now in terms of what's could happen.

It can be as simple as note-taking, ambient note-taking by doctors and other clinicians that used to take a lot of time In fact, there's a phrase called pajama time, meaning they did it at night after they're really off service.

But it's already improving things in that regard.

And so the art of design and the art of the workflow just sort of disappearing, what is that role? Is it a turbocharged UX role? Is it strategic design role? Is it actually what engineers or product leaders merge into as the lines blur? And then to your question, what does that look like in medicine? Is a primary care physician with really great AI going to handle so much that the referrals are able to come down and we actually kind of stem the rising cost of healthcare? I'm not sure.

I will tell you that when I was at Pfizer many years ago, I took the executives on a field trip to the Marshfield Clinic, which is... for a number of executives, Pfizer's based in New York City.

So for a number of New York City-based executives, it was planes, trains, and automobiles to get to the Marshfield Clinic.

But the reason I took them there is at the time, CMS was running a number of demonstration projects.

If you saved money, you got to keep the money.

It's basically like a souped up pay for performance model.

And Marshfield Clinic came out as a huge winner in that demonstration project.

So I wanted to go and study what is it that they were doing differently.

And what we're finding is when we do this, we get those folks to stay.

And we're partnering on this with Aurora Bay Care in Green Bay, with Gundersen Health in La Crosse, with Marshfield Clinic.

And I just tease a little bit.

I'm hoping in the near future you're going to see some bigger announcements about this as well.

And so we really pride ourselves as being the state hospital for Wisconsin.

Now, the motto for Beaver Dam is life here is good, but I'm guessing that probably is not the only reason that UW Health decided to talk with Marshfield Medical Center and say we would like to be in your community.

From UW Health's perspective, why Beaver Dam? How does this fit into the larger planning process for your organization?

Sure.

problem at all.

Let me turn it around, though, and maybe ask you a bit of a more difficult question.

By UW Health taking over Marshfield Medical Center here in Beaver Dam.

is competition being reduced are people here in dodge county going to have fewer choices by this taking place