MarketCast
MarketCast measures what moves people. Powered by AI, trained on decades of verified consumer response data, along with proprietary technology, MarketCast is the marketing effectiveness partner for the world's most ambitious brands, connecting emotional resonance to real-world business outcomes across advertising, sponsorships, content, brand health, and advanced analytics. With category-deep expertise spanning sports, entertainment, travel, automotive, and consumer brands, its team of seasoned industry strategists brings unmatched human intelligence to every engagement, turning complex data into decisive action so brands know exactly what's working, why it's working, and what to do next. Headquartered in Los Angeles.www.marketcast.com
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Search complete. 1 mention across 1 episode found for "MarketCast".
Sep 15, 2026
Carmen PalmerGUEST
I've gone through the ranks from senior PM to being a CPO at organizations like Yahoo and NBCUniversal.
Carmen PalmerGUEST
and a data analytics company called MarketCast.
Carmen PalmerGUEST
But I think even as the CEO of Women in Product, some of the best things I've heard is that you can't control everything.
Carmen PalmerGUEST
We need to be able to plan.