Magazine Luiza S.A.

Um, we ca- a- a- and they are expanding not only, uh, food delivery app, now they have groceries, uh, pharmacies, pet shops, and they, they, they getting big.

Um, we can name Magalu, which is the Rio, the largest Rio Brazilian, uh, retailer.

Um, they are doing, they are really paying attention on retail media.

They are investing.

Like they just hired like a dream team of, of people.

Like they hired people from Mercado Libre.

They hired people from Magalu.

They are hiring like big names in the industry.

And then Aaron also, I think you're going to talk about this in a second, but I'm stealing it because I loved it so much.

But Aaron talked about this great idea This great agent in Brazil, Magalu, I think was the name of it.

So he says 10, you know, 10 million Brazilians wake up to they love this personality of this chat agent.

And, you know, the future is really today from an AI shopping perspective.

But I do think now there's so much potential in how each brand and how each retailer really makes it their own and finds their own unique features.

You know, you have, like, Magalu in Brazil.

They have Lu, who is their virtual influencer, who's an, who they turn into an AI-powered salesperson on WhatsApp.

And then on the other hand, you have Schnucks, who built their own agi- um, assistant, shopping assistant in store, um, and that focuses on, you know, everything a customer can ask, no matter how small.