Lucky Generals

I do two podcasts, coming down once a month and then doing two podcasts.

And this morning, the gentleman who's called Andy, who is the founder of Lucky Generals, of course.

Lucky Generals.

Are you familiar with Lucky Generals?

They're a massive, they're a huge creative agency.

They're like 150 team members.

In this conversation, we'll explore why marketers often overlook the assets sitting right in front of them and how some of the most powerful growth opportunities come from rediscovery.

Andy is the founder of the agency Lucky Generals, author of Go Luck Yourself, and has helped create over 20 IPA award-winning effectiveness campaigns over the last two decades.

And now, on to our show.

Welcome back to Behavioral Science for Brands, a podcast where we bridge the gap between academics and practical marketing.

I'm Michael Aaron Flicker.

And I'm Richard Shelton.

And today we're sitting with Andy Niren, brand strategist, author of Go Luck Yourself, and founder of the Lucky Generals.

Let's get into it.

And, you know, I'm like a little mule going back with about 23 kilos of things from Asda because it's really good pricing, really well designed.

And they've just launched this campaign with Lucky Generals called If You Know, You Know.

And I thought it was an interesting thing.

It's a shame that they don't have more on the press release.