Loblaws

And that probably means that the product that you're envisioning is too expensive.

Unfortunately, if you're going to get into a Sobeys or a Loblaws or Metro, you really need to be cognizant of the price point.

Walmart even so.

That's probably the biggest thing I see is that a lot of people kind of go, yeah, I'm going to stick to online because I can eliminate the middleman and therefore get to a lower price point.

You almost don't have that luxury to change it down the road, right? So I would almost suggest to people, set the price where you think it's going to be in a Loblaws, in a Sobeys, and then take the margin in the beginning.

If it can afford to go up that high, then start at that point.

Don't try to reverse engineer.

But if they can do it across Europe and they're doing things to the Americans, it could absolutely happen here.

So imagine you wake up and you go to your Loblaws in the morning or Sobeys or wherever you get your groceries.

And the doors are closed.

Everything is melted.

And there are billions of you that do it, billions upon billions of you that download Offside, and you all gather together.

at your local Loblaws and IL7 to listen to the big show.

Thanks for your support.

And thanks for the support more broadly.

And here in Canada, company executives were summoned to parliament in 2023 to testify on rising prices, with many provinces themselves taking action to try and ban grocery price gouging.

But are higher grocery prices really being driven by the corporate greed of retailers? Or are grocery chains simply being scapegoated by politicians for a more systemic issue? Well, that naturally political question does depend a bit on who you ask and the stats you look at.

In the US, the Federal Trade Commission recently released a report that found that food and beverage retail revenues did increase more than 6% over total costs in 2021 and 7% in the first three quarters of 2023. well above the previous peak of 5.6% in 2015.

While a report put together by the Competition Bureau in Canada, likewise highlighted that grocery stores have seen a modest but meaningful margin expansion of one to two percentage points since 2017, which in a high inflation environment still translates to meaningful increases in profits.

Arjun with a general expansion over time, which again, we'll get to.

But when it comes specifically to that time period, there's no notable swings, which for some might be enough evidence to call it a day.

Take the grocery chains off of the witness stand.

But so far, all the figures we've looked at are importantly accounting figures.

You know what this just reminded me of? I think you might have a little bit of your mom in you.

Why? Because last week you came in here and you were reading this email to me that you got from Loblaws about a data breach.

And you were like, oh, they're going to give me a free trial run of this thing.

I was like, what do you have to do? Put your credit card information? The whole time you were telling me about that, I was thinking in my head, this is a scam.

Yeah, well, we're now available across Canada into various retailers.

It can be Loblaws, Walmart, 7-Eleven.

We're in Sobeys, Quebec, Metro Ontario.

Winners, if you're going to Winners.

Maybe Riverside South guy right now is saying, why doesn't Barhaven just come to Riverside

South? There's nothing but homes there and a McDonald's and I think a Loblaws.

Yeah, well, I was going to say, what about that mall parking lot? You could just circle the parking lot there.

At the