Liquid Death
Drink companywww.liquiddeath.com
85
MENTIONS
30
EPISODES
27
PODCASTS
Search complete. 85 mentions across 30 episodes found for "Liquid Death".
Sep 22, 2026
Jeff BarrettHOST
You're just doing the same thing again and again, but trying to maybe carve out another good percent out of that.
Jeff BarrettHOST
Has anybody ever compared you to liquid death?
Maria VorovichGUEST
Interesting.
Maria VorovichGUEST
No, but I love that comparison.
Chris AbrahamGUEST
it just it has to be done people very much protective of their subscribers and i
Jeff BarrettHOST
understand that's kind of that's kind of yeah totally get it especially if that's like main or sole source of revenue by all means be protective of i was more so thinking like in the back of my head like the the the newsletter version of liquid death partnering with depends where it's like it's absurd but um you know one's not gonna you know cannibalize the other yeah But in the case of that example, it's like, well, great.
Jeff BarrettHOST
If you were a person who bought Depends, you're now aware of Liquid Death.
Jeff BarrettHOST
And if you're a fan of Liquid Death, you're like, that's just cool.
Jeff BarrettHOST
You just did that.
Chris AbrahamGUEST
Right.
KevinHOST
We haven't played it, though, because why?
TylerHOST
Yeah, right? Flip 7, Liquid Death.
TylerHOST
Okay,
KevinHOST
Liquid Death is a new one.
TylerHOST
Yeah.
KevinHOST
I think it has two new things it does.
Michael KelleyHOST
But again, it doesn't turn people off with the theme.
Michael KelleyHOST
Now, I think if you get one of the theme decks, Nightmare Before Christmas, Liquid Death, whatever, these themes might be attractive to some people, but they could also turn people away as well.
Michael KelleyHOST
Whereas a lot of the games we're talking about here, And again, maybe some people are excited by the Wild West and like Ace of Spades.
Michael KelleyHOST
They'll be willing to deal with a little bit more complexity and hell of a deal again could turn people on or off.
UtsavHOST
Like, I mean, be more direct to your consumer.
UtsavHOST
Is that something that you imbibed in your brand philosophy or were there other brands that inspired your approach?
KunalGUEST
So I think the brands that really aspires us and, you know, we really want to be proud about to be compared by our brands like Gentle Monster, Mischief, Liquid Deaths of the World, right? And I think one of the legacy brands that we really feel that we really resonate to is Diesel.
KunalGUEST
If you remember the early days of Diesel, it was all about you, all about, you know, how you can stand out.
KunalGUEST
So I think those are the aspiration brands that we look up to.
Rachel KrupaGUEST
There is Haikyuu, which is like a really great hydration drink that...
Rachel KrupaGUEST
The founder of it used to work at Liquid Death.
Rachel KrupaGUEST
And so it comes across like hydration a little bit.
Rachel KrupaGUEST
There's OEM, which is a California-based product that the woman is from LA.
NateHOST
You know, Peter Ray Hall, RX Bar, to David.
NateHOST
And now Mike Cesario, who, as known, is the founder of Liquid Death, he is partnering with Sazerac, which is a giant international spirits company, to launch Mr.
NateHOST
Fancy, which is a ready-to-drink sparkling wine, and they're positioning it as America's bubbly.
NateHOST
And this is a very...
NateHOST
I kind of think it's a very boring launch from Mike Cesario, founder of Liquid Death.
NateHOST
One of like the most interesting brands to launch in the past, like 20 years that have had crazy marketing and very interesting positioning is sort of taken the CPG world by storm and is in every, um, is in every bar.
NateHOST
It's in every, I think they're in every Live Nation, um, concert venue.
NateHOST
Like Liquid Death's whole shtick.
JesseHOST
I think it's the company's.
JesseHOST
This is the new Liquid Death Feastables...
JesseHOST
Feastables brand peanut butter cup soda.
JesseHOST
Wait a minute, hold on,
EdHOST
That's about it.
EdHOST
There is the transcript later.
EdHOST
This is called Liquid Death.
EdHOST
It's a peanut butter cup soda.
Trevor CrabbGUEST
Cheers.
Travis MewhirterHOST
Did you already kill your own Liquid Death?
Trevor CrabbGUEST
I already crushed my Liquid Death.
Travis MewhirterHOST
Yeah.
Travis MewhirterHOST
Uh, well, we're doing...
Andrea TrabuccoUNKNOWN
He...
Andrea TrabuccoUNKNOWN
They've worked with, like, Apple, New Balance, Liquid Death, Coinbase.
Andrea TrabuccoUNKNOWN
He teaches at, uh, at SVA, and once upon a time, he turned down a job with, um, Milton Glaser, uh, [laughs] for going to work with the Knicks.
Andrea TrabuccoUNKNOWN
Uh, you know, I mean, in hindsight, pretty good, man, but, uh, I don't know.
Alex CenterHOST
Yes.
Alex CenterHOST
Yeah, yeah, he hates it, but we love it.
Alex CenterHOST
Uh, we are a design studio that does design services for many companies, uh, of all industries, brands like Liquid Death, and Bero, and AO, and a little computer company out of Cupertino named Apple.
Alex CenterHOST
Um, but we're not here, we're not here to talk about our work, actually.
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