Les Mills International Limited

Hammerhead shark, that could be a bit fun.

Maybe the Les Mills cold plunge.

What, just boys and girls sitting across from each other?

There's this one, there's a real estate agent down the road and God, they did such an amazing sort of like slow unveil of their Halloween.

it.

Stop it.

This is a Les Mills sauna chat.

Oh, my God.

the antigen.

Because, What that means to me and how she explained it to me is what I've noticed over the years within the fitness industry is that the fitness industry, somewhere along the line from its origins through to, you know, now sort of thing, particularly with the advent of the introduction of social media, has really forgotten what it was there for and what people like Les Mills created such strong brands for.

is to help people.

Whatever they do, whatever their goal might be, run fast, jump high, lift big, whatever it might be, just move their bodies.

There were certain classes that booked up straight away.

There was a few Les Mills ones that were booked quite quickly.

Maybe a few of their spinning ones, maybe.

Maybe they were limited because of the equipment that they were bringing on board.

Lou, was that kind of stripped out and replaced with a High Rocks veneer, if that makes sense? Was it basically you had your workouts, you had your party at night, and that was pretty much it? That's not a criticism.

It's just trying to understand what it was like.

So the theatre on the ship was actually the base for Les Mills, their cycling and Pilates and yoga.

So it wasn't in use for entertainment, so to speak.

Well, they're subscription-based as well.

I like the pricing model of Les Mills so much more.

Subscription's

an understatement.

Subscription was always a tougher sell to

me.

I lean for my workouts into the Les Mills.

There was nothing that they do better than the other ones that are one-time payment to justify $19.99 a month.

Well, obviously, you won't have heard any of the live stuff we did out of Barcelona.

And we are working with Les Mills International to get that audio so we can release it through the podcast.

But one of the things that happened when we were away as part of your series of little mini disasters was within three hours of you basically landing in Barcelona, having your passport and your laptop stolen.

Fun times.

Yeah.

So I did my master's degree, and, uh, six months into that, that was when Les Mills, the PT manager, Camille, she asked me if I wanted to start doing my business there full time as a PT and a nutritionist and continuing with group fitness, 'cause I was already teaching that for a wee bit there.

And I was like, "I don't know.

I'll have to be on the other side of the country to my parents, and I don't know how this is gonna go.

Yeah.

I was in the right field, I'll tell you that.

It'd be 6:00 AM until 10:00 AM, I would be with clients doing, um, Les Mills work.

Mm.

[laughs]

Um, I do have to ask because one of the other careers you've had is teaching aerobics at Les Mills.

Yes.

Which like [laughs] when you're like, "I'm shy.

That was about, um, having some work while I was a student.

Mm.

And, uh, I'm really proud to say I'm a Les Mills recruit [laughs]

[laughs]

That's awesome.

And then on the, on the partnership side right now, so, like, you guys announced actually at HFA, if I recall correct, with, like, Les Mills and, like, official cycling partner, et cetera-

Mm-hmm

... for the content side of things.

There were obviously many people that were involved in bringing it to life, but yeah, that was, that was kind of one of the first that I took from inception to launch, which was really exciting.

I'm really proud of it.

I think it's, it's a really good mix of the things that we do super well at Life Fitness and Hammer Strength with hardware and the things that, that Les Mills does super well in software.

So combining the two, I think, is gonna be really exciting for the industry.

Am I allowed to give you guys a plug? But yeah, you go to a really good quality training that teaches you the stuff.

I really like a couple of the programs that I ta- teach that I felt like really prepared me are Zumba and all the Les Mills programs.

But I specifically teach BODYPUMP because Zumba gives you the choreography, but you don't have to use it.

They teach you how to come up with it yourself.

I found a lot of Facebook groups by, like, the format that I teach.

Like, there's an indoor cycling instructors group.

There's Les Mills has groups for their cardio classes, their strength classes, and, you know, it, it's sorted by the type of class.

There's a lot of Zumba network Facebook groups.