LensCrafters

If you can see out of your glasses, that's usually a pretty good hint that they might be at least somewhat correct.

But yeah, I used to work at Lens Crafters in Square One Mall in Saugus in the lab.

So I am like fully certified to run the surface side.

So, you know, I know how to use the computer generator to, you know, grind the curves on the lens, put them on the finding and polishing machines, coat them, block them, edge them, mount them in the frame, groove them if they're semi rimless, all the fun kind of stuff.

show.

About an hour, just like LensCrafters.

About an hour.

Smokey, when are you coming up to Hershey Parks Dark Nights?

But you know the brands that they own.

Ray-Ban, Oakley, Vogue, Oliver Peoples, LensCrafters, Sunglass Hut, Target Optical.

And they own this very complex business named Pearl Vision, which at the time when I joined was about 500 and change locations, 50% franchise, 50% corporate.

And the business had really lost its way, its focus, its raison d'etre in the marketplace.

They are not getting that online.

They are not getting that in LensCrafters.

It becomes a commodity at that point.

Yeah, I totally agree.

Did it work? Today, the company founded by Dean Butler is looking good.

LensCrafters is now the number one eyewear provider in North America.

No matter how you look at it, LensCrafters owes its success to one man's vision.

With the Success Journal, I'm Chris Whitting.

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Are there $500 shoes in there? Much better.

I go to LensCrafters and buy frames for $100.

Do their $2,000 diamond frames make them see better? You see what I'm saying? So we get all this envy and anger.

And when I see the Kardashians... on television or online, and they're modeling a, what, $30,000 dress.

I've always thought that people who wear glasses are smart and that's who I wanted to start showing up as.

So I went to Lens Crafters in West Edmonton Mall where I was living at the time and I bought a pair of non-prescription glasses and that's when I would start stepping into Richard.

When those would go on, that insecure Todd would go to the sidelines and Richard would take over.

Non-prescriptive glasses.

It's being helped by demand for artificial intelligence glasses.

Essilor Luxottica is parent company of LensCrafters, Pearl Vision, Sunglass Hut, Oakley, Ray-Ban, and many other optical brands, and it sells AI glasses in a partnership with Meta.

That's your Fox Business Report.

I'm Jenny Koselda.