John Smith's Brewery

But for those at the back of the class messing around, they include, among others...

Fosters, Desperados, Strongbow, Bulmers, John Smiths, Old Moot, Inches, Sol, Cruz Campo, Piramaretti, I can do the accent, Piramaretti, Amstel, and of course, Heineken itself.

I'd suggest that if you do sell alcohol in your store, you've probably sold a Heineken product in the last 24 hours.

So it's great that Sarah has joined us.

Okay.

British viewers may well remember a fantastic advertisement for John Smith's The Beer when Peter Kay, who's a portly comedian, marches onto a football field, picks up the football, boots it over the nearest road and goes, have it.

Right? Oh, a whole bunch of professional footballers saying, how dare Peter Kay be pictured with footballs? He's a fat man.

You know, that's not a proper body to be associated with football.

I'm outraged that I don't have that advertising contract for John Smith's beer.

How dare a fat comedian take it instead? This whole thing is fake and phony and it's hypocritical and I absolutely cannot stand it.

Look, if we're drawing this back to one thing, has the objective of that campaign worked? My God.

refuse to refuse to to change out on my shorts yeah because that's the end of summer i'm like they're not it's not happening i'll freeze to death i don't care they don't come off till october

yeah no funnily enough i when i came out of rehab well over six years ago now i moved into it was during covid and i moved into a tiny little town in uh north yorkshire called tadcaster and tadcaster is where john smith's and sam smith's breweries are so i think there's actually four breweries but they're the main two big ones the two brothers that have pretty much you know the whole of the town and on a certain day yeah you can just smell the hops it's just a hop central so yeah yeah and i was i was in a mad kind of relapse stage at that point so it didn't really bother me but it was quite ironic that i moved into a town that was completely dominated by breweries and yeah

Yeah,

but beer wasn't my thing.