Jo Malone London

This is kind of like therapy for me.

This summer, there have been so many wonderful fragrance launches, but do you know what I've really been loving? My Jo Malone London Veggies tote bag.

Some context here for you.

The Jo Malone London Veggies collection launched earlier in the summer, and the fragrances, Velvety Butternut, Carrot Blossom, and Scarlet Beetroot, were fun and fascinating takes on vegetables.

The beetroot was this lovely, sharp, and earthy fragrance beetroot with a surprising kind of fruity facet whilst the butternut was soft, creamy and spicy and the carrot was very light and airy and anise-like.

Really, really beautiful collection.

If not, and you've just got the audio, well, head on over to YouTube and you can see it.

Anyway, back to my point.

Alison Ellsworth, she sold Poppy for $1.9 billion last year or the year before.

Jo Malone obviously pioneered the fragrance industry.

Olympians, former prime ministers, politicians, activists, scientists, doctors, so many different women from kind of A lot of the lens of business, obviously, and that kind of practical how-to story, founder stories, but now interviewing women who are experts in medicine and science and medicine you know, whether it's the legal industry, whatever it is, understanding kind of their perspective on the world in the moment that we're in right now and kind of gathering and collecting wisdom from different voices and different minds.

I love this, like the TLDR of the topic that they're talking about, all the important stuff that you need to know.

WWD Beauty reports Kim Baker's Glamazon Beauty will launch at Target, part of the retailer's plan to build prestige beauty on its own.

Jo Malone is entering pet grooming, per Premium Beauty News, with an orange and cedarwood dog shampoo created with pet care brand Wild Wash.

And finally, WWD Beauty reports Beauty Space will open a Union Square store in New York stocked with mini-sized products from more than one hundred brands.

That's your beauty brief.

WWD Beauty has Amouage launching two X-Strates, Decision 42 and Overture 41 at $550, alongside a NES study naming Concentration the industry's premium lever in a 2026 X-Straight wave from Chanel to Byredo.

And finally, cosmetics business reports Jo Malone London is entering dog grooming with an orange and cedarwood dog shampoo made with British pet care brand Wild Wash, fronted by brand ambassador Tom Hardy and his French bulldog.

That's your Beauty Brief, a Five Wire production.

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Did you wander the beauty counter? Scroll social media? Ask AI for help? If AI isn't part of your beauty routine yet, it probably will be soon.

For nearly 80 years, the Estee Lauder companies have been home to some of the world's most iconic brands, from Clinique, Mac, La Mer, Jo Malone, Tom Ford, and more.

Today, the beauty giant is using AI to transform how consumers discover, shop for, and experience these brands.

My guest today is Aude Gandon, Chief Digital and Marketing Officer of Estee Lauder companies.

It's not just having a set of pretty images you can do quickly with an AI tool.

It's what is it conveying what my brand stands for? What is actually going visually to start to create an emotion on interest for very specific target audience? Is it reinforcing my brand message? Is it going to actually deliver on my product benefits? And all this, you know, is not coming out of the ability to do easily an image because you have new AI tools.

In terms of using AI, I was really struck by this thing you're doing with Jo Malone, right? So Jo Malone is fragrances, but you're using AI within the Jo Malone world.

And I was just like kind of blown away by this.