Jet2holidays

Instead of dream vacations, people start using your jingle to soundtrack airport chaos, flight delays, lost luggage, crying toddlers, basically every travel nightmare imaginable.

And the hashtag Jet2Holiday, by doing the accents of people working, I said Jet2Holiday, blows up to tens of millions of views, and they were brilliant.

And suddenly, all these poor people, your feel-good campaign becomes a meme about misery.

That's

Uh, and I got a load of good tips off of, um, people online, and I'll happily share them out, which is, one, um, the old-style GW hard plastic cases are actually travel size.

They are the per- they are designed to be travel size, so like the little buckets that Jet2holidays and Ryanair and EasyJet all put up, they fit perfectly in those little, uh, measure boxes.

And use foam was a lot of people said, and just that way you can keep it in your h- your, uh, carry-on.

Don't ever check in your models was, like, the biggest tip I was given.

And in return for our burnout rhythms, we are constantly being marketed a quick fix.

We were driving along as a family the other day and a Jess Glynne song came on the radio, and my kids from the backseat shout, "It's the Jet2 Holidays song." I don't know why they keep watching these Jet2 Holidays adverts.

But we're constantly being marketed moments of rest.

Oh, that holiday next year to hold on to.

Visionone Research's findings suggest that the travel journey for younger consumers is becoming increasingly fragmented.

Generation Z is integrating a variety of digital services throughout their travel experience, using platforms like Uber, Jet2holidays, Premier Inn, Airbnb, and Trainline.

As Tony Lewis explains, "The traditional travel funnel assumed that consumers move from inspiration to search to comparison and then booking in a relatively predictable way.

For younger travelers, those stages are increasingly blurred.

And then she just handed it straight back then, didn't she?

We finally get on board Jet2holidays.

Free sponsor.

[laughs]