Intuit

Yeah.

So Varun and I actually met several years ago at a college internship at Intuit in the Bay Area.

And back then we were the youngest and the loudest and the most excitable.

So we became fast friends quickly.

And all of them are going,

this is not the email that Intuit is going to be using.

Like they can buy or spoof different URLs.

So you also have to look back at like, like literally the domains are one of the best secure elements because you can't like fully fake everything.

That's for you, right? So we'll talk a little bit about, we talked about bank feeds, receipt capture.

Let's talk about Intuit Assist.

That's the QBO's built-in AI assistant.

And it's been rolling out that feature for a while.

I don't want to scramble to catch up with it.

And I want to help you do the same.

So think of it as an opportunity, right? The bookkeepers who are leaning in right now and learning AI, they're attending webinars, they're looking at, they're testing out new tools, they're reading about what Intuit is building.

Those are the ones who won't be rattled when a client asks, oh, have you heard about this new AI thing? Or I added this app on to help you out with AI.

So are your clients the same as where you worked? Is that who you serve nowadays, those same enterprise-level organizations?

I do serve some of those same enterprise level organizations like Intuit.

I've done work for Brand Jordan under the Nike umbrella, but I also work with some smaller mid-market organizations who are in like home services or multi-store unit QSRs.

So how do you help those clients that aren't kind of the enterprise level? How do you help educate them? Because a lot of times I see smaller firms try to use the strategy that the larger firms are using and be frustrated by not getting the same results when a lot of times a new strategy has to be implemented for the small to midsize organizations.

And I'm really excited about it.

And short of that, we've been There's a misunderstanding, I think, from some that the QB Power Hour is an Intuit-sponsored channel.

And that has never been the case.

So to avoid the confusion, Sharon and I realized, hey, let's drop the QB.

Adobe's gotten crushed.

It's basically Adobe, Intuit.

In terms of the big ones that people know, those are the ones that are down.

Yes, there are others.

But I'm, you know, there's certainly some hesitation on like what the future looks like, but so far from what I can see, I'm really excited with the tools and what we're able to accomplish.

No, I think it's impressive in terms of what the tech is doing and where it's moving everybody from Intuit through to Xero, through to all these new startups popping up.

The amount of things that these tools can do for us is huge.

That was an interesting point that you brought up there that was called and with the GL you're able to do things quicker.

There's definitely going to be the people that don't want it, right? And we've even seen clients that are very tech forward and they'll use a lot of technology, but they are very nervous of agents and security threats around it.

And they're like, you can use as much software as you like.

You use the Bulls and the Intuits, like the trusted ones go for it.

But do not let our stuff touch LLMs.