Intermix Media

Or wasn't the only person who created MySpace, and it was not some little grassroots upstart thing.

So the thing you gotta understand about MySpace is that there was a company in the late '90s, uh, uh, an advertising agency called eUniverse, and their whole thing was jumping on this new frontier of internet advertising, banner ads.

Uh, y- you know, you go onto a website, and you're reading this article, and then there's, like, a little s- rectangular thing that's like, "Buy Viagra" or whatever.

And then there's, like, a thing on the side that's like, "Oh, watch the new, uh, Underworld 2 movie" or whatever, whatever classics we had going on back then.

So the CPMs tanked, and the whole industry was so large that it's kind of just survived throughout the years in this weird zombie state.

But it, it almost instantly died, you know, during the, the Web 1.0 bubble burst.

So eUniverse kinda recognized this, and they were like, "Man," like, "we have this company.

We're doing banner ads.