Institute of Management Accountants

And the accountants delivered a wry verdict of their own.

A 1995 study sponsored by the Institute of Management Accountants concluded that in theory, little in TOC was new to accounting.

Variable costing and the economics of scarce resources had been in the textbooks for decades.

What was different was that TOC companies actually practiced what the textbooks preach, and that cuts both ways.

You can probably guess which one.

Mike DePrisco is the CEO of IMA, the Institute of Management Accountants.

They're 107 years old with 125,000 members.

So when he says the conversation about AI has changed, he's hearing that from a lot of people.

And then I know that many of the organizations that we work with are starting to look at those measures as a way, right, to to say, is it working or is it not working? And should I continue to do this and scale and grow and invest in this technology?

Let's take a step back, Mike.

For those who are not familiar with the Institute of Management Accountants, who do you serve and how did you land in this seat running the organization?

Yeah.

I don't think certification, I mean, certifications exist today.

There's certified professional bookkeepers, there's IMA, there's all types of different certifications, but the general public generally doesn't understand certifications.

I think it needs to be a license.

You think