Ingenico

The most dangerous kind might come from the opposite place, ambition.

Herve Hildebrand of Ingenico Group calls it architectural vanity.

The debt you create building the network you want to play with instead of the one the business needs.

I kind of like this.

Mathieu Limousy is the CMO at Tunes and a big part of their content strategy is built on filling that gap, that educational problem gap.

Over the last 15 years, he's led marketing at Ingenico, World First, D-Local and Flutterwave.

So he's really seen cross-border payments from many different angles.

which means that he spots patterns really well, rather than just taking the company's version of them.