Imagic

1980, Activision comes along and releases their first games.

By 1981, Imagic and Games by Apollo, two other companies, have come along and are starting releasing games.

By 1982, there are like 20 companies getting involved in this business.

So Atari was used to having a monopoly in their market.

Louis area.

So not all of these games were ending up in the mainstream spaces.

But even when you restrict it just to the five companies that were actually doing something here, Atari, Activision, Imagic, Coleco, Parker Brothers, you're still talking about Everybody figuring – the smaller companies all figuring they can probably take 10%, 15%, 20% of the market and Atari figuring they can take 90% of the market and the math just doesn't add up.

So competition is definitely healthy, but it has to be competition where the biggest player in the market is not living in a fantasy land for it to work.