IFOAM

So they have a glass company called Gatsby Glass.

They've got insulation with iPhones.

They've got... blinds with Bumblebee blinds.

I've got all kinds of things, right? And I work with the franchise owner in Scottsdale all the time.

And I thought, "Oh, that's a really novel idea." But it turns out there's a whole framework for that.

So CNG is recognized by Organics International as a participatory guarantee system, or PGS.

And the idea is simple, right? Instead of these third-party, paid third-party inspectors, farmers, customers, and local experts, like extension agents or NRCS agents, verify each other based on trust and transparency.

And I didn't know that this is not a new concept.