Huel
Huel is a British food company that manufactures and sells plant-based, vegan nutrition products, including powdered meal replacements, ready-to-drink shakes, hot and savory meals, nutrition bars, protein powders, and greens supplements. Its products are designed to provide nutritionally complete food made from ingredients such as oats, pea protein, rice, flaxseed, and sunflower.www.huel.com
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Search complete. 102 mentions across 20 episodes found for "Huel".
Sep 24, 2026
J.D. PicKellHOST
As always, presented by Polymarket.
J.D. PicKellHOST
We got Huel riding shotgun.
J.D. PicKellHOST
Hard Count 15.
J.D. PicKellHOST
Save yourself some money for all of us.
Dave NormanHOST
So you also finished seventh overall at this year's Tour of Tameside in three hours, 18 and 17 seconds.
Dave NormanHOST
And you mentioned at the time that the key to surviving those three brutal days was doughnuts and Huel.
Dave NormanHOST
So can you walk us through that nutrition strategy? Because obviously we've talked a lot on the podcast.
Dave NormanHOST
about fueling and in between each stage of the tour.
Matt KellyGUEST
And, and I'm much...
Matt KellyGUEST
But then I see like Julian from Huel make £400 million.
Oliver BruceHOST
Yeah.
Matt KellyGUEST
And now I'm like obsessing over that 'cause I'm like, "Fuck, £10 million's far too small."
32 MINS LATER
Oliver BruceHOST
But Space Goods was one of the first probably in the market for a mushroom supplement perspective.
Matt KellyGUEST
Yeah, it was.
Matt KellyGUEST
I think it was also quite early in, like, just new brands doing, like, the all-in-one powdered supplement thing, which, like, obviously AG1, Huel are like the classic examples.
Oliver BruceHOST
Yeah.
Pete DonaldsonHOST
it alright I mean the workhouses they were fucking sucking the horse bones that they were supposed to be using for the glue no it says here they were
Luke MooreHOST
all drinking Huel they were drinking delicious Huel no basically so am I right in saying that if you got into like debt you go to or you had nowhere to live they would give you somewhere to live but it was a workhouse in Victoria so you get to work all day for your for your board and bed and board right
Pete DonaldsonHOST
yeah
Luke MooreHOST
which is fucking awful yeah Let's be absolutely clear.
Derek BeresHOST
We've talked about the social determinants of health for years on this podcast.
Derek BeresHOST
He decides to look at it through the lens of meal replacements like Soylent and Huel, which some people, especially in Silicon Valley, really do eat those diets.
Derek BeresHOST
They're convenient, they're relatively affordable, and they do supply essential vitamins and minerals because they're all basically chemistry, but there's problems.
Derek BeresHOST
And this goes broader than this particular diet, to be clear, because I know the Soylent people are very dialed in to just eating vitamins and min- minerals.
Daniel ThomasGUEST
You know, this is the kind of the cult of wellness, cult of optimization.
Daniel ThomasGUEST
And a lot of the products he invests in are quite similar things like, well, either now or in the past, like Huel.
Daniel ThomasGUEST
like zoe uh you know these are big products which are you know you know very prominent online again and he he has either invest into them at one point and he has either endorsed them for the commercial relationship because he just uses them and you know this has got him to trouble with the advertising regulator because increasingly you know that's the problem is that online influencers not just not just uh bartlett but others you know they have a very you know blurry relationship with people paying them because their podcasts or their whatever their programs are are funded by marketing spend effectively.
Daniel ThomasGUEST
So this product he invests into, I think he's sort of taking a bit of a niche, a bit of a sort of move into this sort of wellness space and a lot of the products he, when I interviewed him, he was drinking some, some small bottle of uh of drink which you know sort of maximizes your metabolism and that yes that kind of stuff which i don't know if it's snake oil or not but you know it seems to work for him so fair play
Daniel ThomasGUEST
You know, this is the kind of the cult of wellness, cult of optimization.
Daniel ThomasGUEST
And a lot of the products he invests in are quite similar things like, well, either now or in the past, like Huel.
Daniel ThomasGUEST
like zoe uh you know these are big products which are you know you know very prominent online again and he he has either invest into them at one point and he has either endorsed them for the commercial relationship because he just uses them and you know this has got him to trouble with the advertising regulator because increasingly you know that's the problem is that online influencers not just not just uh bartlett but others you know they have a very you know blurry relationship with people paying them because their podcasts or their whatever their programs are are funded by by marketing spend effectively so so well you know uh so there's products he invests into i think he's sort of taking a bit of a niche a bit of a sort of move into this sort of wellness space and a lot of the products he you know when i interviewed him he was drinking some some small bottle of uh of drink which you know sort of maximizes your metabolism and that yes that kind of stuff which i don't know if it's snake oil or not but you know it seems to work for him so fair play
Bobby KerrHOST
but daniel does that make him a kind of a guy that's he's easy not to like if he's talking about one glass of wine giving you a three-day hangover and you know being a goody two-shoes around health and well-being is there aspects of them that are annoying
MobsterHOST
And that's where you might lose out on the macronutrients.
MobsterHOST
Other things we look at when we're looking at this vitamin C as an example, I had a big debate back in the day with a state-registered nutritionist who's an owner of Huel, James Collier.
MobsterHOST
And that was a thing where vitamin C, when you're on cycle, was recommended to go up to five grams a day.
MobsterHOST
For the average RDA, I believe, is 200. and yet James himself was saying optimal seemed to be to 600, and you're taking 1,000 milligrams.
Bill BurrHOST
I don't know.
Bill BurrHOST
It depends on what's in it though, right? Anyways, there's dozens of other companies that make similar products like Huel.
Bill BurrHOST
Huel, are we happy? Huel, H-U-E-L.
Bill BurrHOST
Jimmy Joy, Biolent, and Super Body Fuel, all with their very own special take on how to fulfill dietary requirements.
Bill BurrHOST
It's been working for me for years and I even lived off Soylent for a month straight a couple years ago with no issues, along with hundreds of other people.
J.D. PicKellHOST
The hard count, as always, presented by Polymarket.
J.D. PicKellHOST
Huel riding shotgun.
J.D. PicKellHOST
Hard count 15 in the description.
J.D. PicKellHOST
Save yourself some money, please, for the sake of all of us.
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