Hotjar
Hotjar, now part of Contentsquare, provides website behavior analytics tools, including heatmaps, session replays, funnels, and surveys, to help businesses understand and improve how users interact with their websites.www.hotjar.com
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Search complete. 6 mentions across 2 episodes found for "Hotjar".
Oct 5, 2026
Emina Demiri-WatsonGUEST
Your internal data is obviously your quantitative data that you can find in GA4, for example.
Emina Demiri-WatsonGUEST
Your data that you can find, how are people already on your website using that website? Then you have, you layer that with things like Hotjar or Clarity or whatever you may be using for, for kind of qualitative data videos and, and the rest of it.
Emina Demiri-WatsonGUEST
A really good way of doing that is bringing your GA4 data into Hotjar is really important.
Emina Demiri-WatsonGUEST
I mean, it's not even called Hotjar now, it's Content Square.
Emina Demiri-WatsonGUEST
I-- it's Hotjar in my head.
Emina Demiri-WatsonGUEST
You bring in your events so that you can actually segment your recordings and things like that.
Emina Demiri-WatsonGUEST
You can't...
Zoe AshbridgeHOST
That's so interesting, isn't it? It's just things that I, that are just not even on my radar.
Zoe AshbridgeHOST
Like, it's a bit like chicken and egg situation, isn't it? Like, at what point do the software tools create the tracking? 'Cause, like, I guess, like, Hotjar or, like, content...
Zoe AshbridgeHOST
'Cause it contents, Contentsquare now.
Tori GrayGUEST
Mm-hmm.
Zoe AshbridgeHOST
Yeah, yeah.
Tori GrayGUEST
So we can know that after the fact, and maybe we can scrub that out of the data.
Tori GrayGUEST
But when many humans and many agents are doing that, maybe at not such an obnoxious volume, how do we quickly identify that and sort of segment it correctly? You know, these Hotjars and, and Contentsquares of the world don't...
Tori GrayGUEST
That's not what they're for.