Hong Kong Tourism Board
The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and to enhance visitors' experience once they arrive. The HKTB is headquartered in Hong Kong. Currently it has a worldwide network of 15 offices and has representatives in six different markets. The six objectives of the HKTB, as defined under the HKTB Ordinance, are to: 1) Endeavour to increase the contribution of tourism to Hong Kong; 2) Promote Hong Kong globally as a leading international city in Asia and a world-class tourist destination; 3) Promote the improvement of facilities for visitors; 4) Support the Government in promoting to the community the importance of tourism; 5) Support, as appropriate, the activities of persons providing services for visitors to Hong Kong; and 6) Make recommendations to and advise the Chief Executive (of the Hong Kong Special Administrative Region) in relation to any measures which may be taken to further any of the foregoing matters. In 2008 the HKTB established Meetings & Exhibitions Hong Kong (MEHK) to continue strengthening Hong Kong’s position as the premier destination for Meetings, Incentives, Conventions and Exhibitions (MICE) in Asia Pacific. For MICE organisers, that means providing a host of service designed to make organising spectacular meetings or incentive travel programmes, a convention or an exhibition even simpler, smoother and more satisfying.www.discoverhongkong.com
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Search complete. 4 mentions across 4 episodes found for "Hong Kong Tourism Board".
Oct 1, 2026
Ben SmithHOST
at virgin virgin for many many years director or something like that
Andrew BlochGUEST
great guy great reputation and has just won the hong kong tourism board so it's an interesting brief actually it's it's actually about getting people to stay there longer and it's shifting the sort of focus from being a place for short stopovers to somewhere where you can make extended visits.
Andrew BlochGUEST
Yes.
Ben SmithHOST
And
Thor PedersenGUEST
And then for a good while after that, I was doing lots and lots of interviews and then collaborations came along with that.
Thor PedersenGUEST
And particularly in Hong Kong, I had the opportunity to work with the Hong Kong tourism board, which is their tourism ministry.
Thor PedersenGUEST
which was really cool.
Thor PedersenGUEST
And they nicknamed me Hong Kong's only tourist.
Thor PedersenGUEST
At some point, media took interest, uh, especially when CNN wrote an article about me.
Thor PedersenGUEST
Suddenly I was working together with Hong Kong Tourism Board, and they named me the only tourist in Hong Kong.
Thor PedersenGUEST
[laughs]
Kelly McEversHOST
[laughs]