Hodinkee

is this one in any way saying ricky ricky put me on

your wrist kind of i'm not in the market for something like this just now but and we didn't know this ahead of time when we recently talked about the hodinkee collaboration with porsche design kicking it back to 1972 it was something that looked very vintage i said well it's a little bit expensive you're getting a great watch for the price point but you can look at zinn they do things that have got a similar feel to them This is what I was talking about.

This, if you put it beside the Hodinkee one, they look a little bit alike.

Not exactly the same, but a little bit alike.

Like a Tudor looks a little bit like, maybe a Submariner, a little bit of cross-contamination there.

He's the co-founder of Hook & Albert, a premium men's accessories brand that grew to more than $90 million in lifetime retail sales before being acquired.

And he's held senior leadership roles across marketing, sales, operations, and brand strategy, including his current role as Chief Marketing and Operations Officer at Hodinkee.

But what makes Adam especially interesting for today's conversation isn't just what he's accomplished.

It's the evolution of how he's accomplished it.

Take a position, argue for it, own the outcome.

Nobody hands the keys to someone who's never driven.

For me, specifically when our business, Hodinkee, got acquired by the Watches of Switzerland group, here we were being acquired by a publicly traded company with 500 to 1,000 employees and multiple CEOs and levels and domestic versus international leadership.

And if I disagreed with something that fundamentally felt wrong, I wasn't just agreeing for the sake of agreeing.

You were the first one to... utilize the platform the internet and uh you know uh create some kind of a chronological what we call it today dictionary i mean i go back i i go to a blog to watch sometimes and i just type in the model of the watch and then you know all this stuff comes up and it's gonna 10 years old 12 years old 14 years old so i can go back and it's gonna our finding for me exactly archives so um I think you just need to own it and kind of be proud of it.

I mean, I'm sure you are, but there is not really many other, you know, today, what is it, a blog to watch and Houdinki is really kind of that everybody's talking about.

And I think for the longest time was like that.

And, you know, it's very interesting because you kind of were the first one to break the ice, I think, you don't kind of need like 15 bloggers to blog about the same thing.

Perfect.

So guys, I went back and read the article that Hodinkee wrote about you guys back in May of this year.

And I recall that you guys talked about building a machine for Geneva striping.

And I'm very curious to hear how that's going.