Heartland Bank

But yeah, they, they're really pale in comparison to the kind of, uh, scale that, uh, TSB and, um, Heartland could wield together.

It sounds like they're gonna be called Heartland Bank.

Do you think the, um, TSB pe- I know, I think there are some people in Taranaki who feel quite strongly about their local bank.

Do you think we might have some customers concerned [laughs] about-

Like what was going on for Heartland? How did this come about?

Yeah, so this was actually our first big brand campaign for Heartland Bank Australia.

So this was our first foray into doing an ad completely from scratch where we took a step back and went, what are people actually buying a reverse mortgage for? What do they care about? And instead of starting from a creative space, I sometimes worry that you can get a little bit lost in creative if you don't start with data and understanding of the customer.

So that's really where we started to... understand the emotional drivers behind why someone would want to take out a reverse mortgage.

yourself and Heartland, are you looking to like grow the category because that seems like the biggest opportunity and then anchor your brand to the category? Is that… Yeah.

So,

Heartland Bank Australia is the leading provider of reverse mortgages in Australia.

So… We are that category leader.

Yeah, interesting.

All right, now, talking about banks, Heartland Bank, there's been a significant development, has there, on the takeover of the TSB deal.

What's going on?

Yes, so they had a vote yesterday, the Heartland Group shareholders.

So they did vote to go ahead with this merger slash takeover.

So the $620 million deal will create the seventh biggest bank in the country to be imaginatively known as TSB Heartland.

It'll have assets of $15 billion.

Now, that still needs approval from the Reserve Bank, but the aim is to have the whole deal completed by the start of December.

We're going to speak to the country's top nurse.

Is Santana Minerals' promise of a $10 million lizard sanctuary enough to support the mine? And now that TSB Bank is being investigated, is the Heartland sale dead?

Heather Duplessy-Allen.

Right, I reckon probably the most important thing to happen tech-wise in this country this week would be the smart glasses hitting New Zealand shop shelves, which means, of course, that all of the angst that's been going on in the rest of the world for the last three years about the so-called perv glasses is about to spark up here as people start getting themselves into trouble, I'd imagine, for filming with these things in places we don't want to have them filming with these things.

Awarded New Zealand's best mobile network.

Newstalk ZB.

Hey, we're going to talk about the Heartland merger with TSB after 6 o'clock because, of course, what's happened now is the Reserve Bank is having another look at TSB.

And this may actually derail the whole merger.