Greubel Forsey

And then this brand that a lot of folks still under appreciate, HYT, wins this innovation, uh, uh, award with a watch that is telling time with colored liquid in glass tubes.

And then this brand that we've c- talked about before, Greubel Forsey, right, Greubel, right, wins best complicated watch with this, uh, Invention, with the Invention two-piece, right? And then all of a sudden, we start to go down other ones.

There's a sports watch prize, and that one goes to, like, Habring, Richard Habring with the Doppel 2.0. And yes, again, Richard Habring, who has explained in public why he prefers a jumping chronograph minute counter.

You know, same night, same room.

You know, I'm just looking at the list here, Armin Strom, Biver, uh, Czapek, Daniel Roth, which is, you know, kind of a, an independent brand, but part of LVMH, so that's, uh, interesting.

Fleming, Greubel Forsey, Gerald Genta, Ming, Romain Gauthier, of course, uh, Rexhep Rexhepi, Zeitwinkel.

I mean, am I right to think, though, you know, we are focusing mainly on, on, uh, independent brands and, you know, smaller brands, and is that by choice, or is that the kind of brands that we, you know, that, that y-your audience, you think, wants to interact with and wants to have access to?

I'd say that, uh, anytime you work with bigger groups, it's gonna take them quite a bit longer to, to approve different initiatives.