Goldenvoice

But how old do you think?

I would say, because my friend that works for Golden Voice has kids Wolfie's age.

So if it was like, hey, we're going to do Coachella family style, it's all free.

Then I'm like, whatever age.

Today we're heading to Austin, Texas.

Our, our guest today started on the venue side and made some interesting stops along the way, Goldenvoice and Facebook, and now she's working with one of the most powerful touring companies on the planet.

Chelsea Masler, marketing director from Messina Touring Group, where she works on campaigns for everybody from Taylor Swift to Phoebe Bridgers, and she's been involved in a lot of stuff.

I mean, we're talking grassroots marketing to major stadium campaigns, and she's had a front row seat to some pretty remarkable moments in live music.

Uh, and we are quality over quantity kinda concert promoter.

Uh, and that's why I love working here.

I feel like I've, as you mentioned, Dave, started on the venue side of the business and then I kinda realized, huh, I kinda wanna get a little closer to, like, these tours and working with these artists, and then popped over to Goldenvoice and I was like, "I think I wanna get a little closer." And so-

[laughs]

I mean, people know the people behind like Bill and Paul.

They're like old school hardcore dudes from Golden Voice.

Yeah.

Bill's like a vegan straight edge dude.

So that thing, that's sort of how we started playing shows.

And then, you know, somebody who's really a catalyst for the scene was Golden Voice, the promoter Golden Voice.

Because at that time...

I'm pretty sure Golden Voice was a money laundering scheme for Gary Tovar.

Gary was importing marijuana and needed to have a legitimate money source.

So they were booking punk shows.

You know, so,

so.

Because Dua Lipa and Tame Impala are reportedly headlining Coachella next year, while Miley has turned down the offer, apparently, to headline.

Golden Voice, which is the company behind Coachella, is also reportedly seeking BTS.

Haven't they done it? Or was it Blackpink that did it? Blackpink.

Blackpink.

And yeah, I learned a lot.

I moved from there into working in marketing at Golden Voice and then AEG, which is their parent company.

And then I moved fully into management.

But I think having the variety of skills and understanding how different facets work is why...

Um, so that was Concerts West.

And there was also, which is probably the better-known one, at least in the UK, is Goldenvoice.

So Goldenvoice was the local LA promoter, and they brought both these companies and just said, "Put as many fucking shows as you can into the Staples Center.

Other than that, just do your own thing."

So Goldenvoice is primarily known right now by most people as the company that puts on Coachella, but they actually have a really interesting story with how Coachella starts and also the founder of Goldenvoice.

So yeah, Goldenvoice have their own interesting backstory because effectively they started out as a proper local punk promoter.

So going back to the time when, yeah, we talked about it in the SFX one, it was like the, the Wild West as everyone sort of talks about it.

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