The Giant Company

Absolutely.

And wait, and then this be- Giant is, is, Giant Grocery Store is a, is a-

You know, there was a few that were actually good entrepreneurs of the bunch of DGS operators.

And the one-

And finally, we close today with the giant company, Ahold Delhaize-owned grocer launching store tours for shoppers on GLP-1 medications.

According to Grocery Dive, the one-hour sessions are running this month at six stores in Pennsylvania and focus on choosing foods that are high in protein, high in fiber, and nutrient-dense, complete with prep tips and product samples.

Giant is also adding online classes led by dieticians and pharmacists, and it is offering loyalty points to get people to sign up.

Gallup says roughly eleven percent of US adults now use these drugs for weight loss, up from three percent in 2024.

And Numerator data shows households with a GLP-1 user spend actually four percent less on groceries.

Can you give us a quick intro? What is included within AD Retail Media? What banners within the Ajo Deles business, for example?

Yeah, so I work for Ajo Deles USA, and so we have banners such as Hannaford, Stop and Shop, Giant Food, Giant Company, as well as Food Lion, and may not be obvious with my title, but I also have responsibility over digital merchandising and digital marketing as well.

So as we think about it from a broader customer engagement context.

Fantastic.

Yeah, I'm a senior manager of loyalty strategy here at Ajo Del Haze USA.

I primarily support Giant Food and Giant Company, working with our brand partners to translate their business objectives into loyalty and personalization strategies that create value for both the customer and the business.

I've spent most of my career in loyalty across several different retail categories, several brand names that people would know, which I think have given me an interesting perspective on how different loyalty can work depending on the customer relationship, the business needs, the monetized value, etc.

Grocery in particular, though, has been fascinating because of the frequency, the amount of customer data, and how closely the digital experience has to connect with what actually happens in the store because so much of the behavior happens in person.