GetYourGuide

So of course you want to see Florence, Venice, and Rome, but the worst trip you could possibly do is Florence, Venice, Rome, and the Amalfi Coast, all famous spots.

If you can book your entire trip using Get Your Guide, it's a bad trip.

put something in your itinerary that's different.

Go to Rome, go to Florence, but put something else in there where you can slow down and have a meaningful experience.

We directly fetched the code for both operators' live booking engines.

If you look at the architecture of how these booking platforms are built, you would typically see base prices loaded into the backend code to be called up later by the user interface.

Which is standard practice.

We found absolutely no prices of any kind in the served code.

It's hilarious and infuriating at the exact same time.

It is remarkable.

Where you finally find some transparent pricing is in the camping sector, primarily through third-party platforms.

Thank goodness for third parties.

You're going to have a lot of guides.

We got getyourguide.com.

It was ridiculous.

It was so complicated.

Uh, we are the first, or maybe second pioneer, uh, doing the platform, booking platform for the activity and experience.

And I think a lot of people are familiar with Klook and GetYourGuide, and certainly Viator, and that's where Veltra always has to be part of that conversation.

But Veltra is not necessarily as well known globally-

Mm-hmm

Yeah.

[laughs]

[laughs] After that, the Klook, uh, GetYourGuide coming after us, and they, because we have been sticked, uh, stuck, I would say, to the Japanese market, so maybe no- no one, I won't say no one.

Also all the, all the players forget about our company, but it's fine.

So Julie wrote, "Hi, Katie.

Could you tell us about the Bernina Express? Is there any difference taking the red train? Is it best to go through the website or a provider like GetYourGuide, and do you recommend this as a day trip?" Hi, Julie.

Well, this is a popular day trip from Milan, and it is of course into Switzerland, so it's an international day trip.

You must take your passport.

And I take the commercial savviness of introducing additional supply with landmark experience as really important.

When you look at Get Your Guide and Viator and Klook and some of these platforms, you know, the vast majority of their business comes from the sites, you know, comes from the Eiffel Tower of Paris, right? And really the opportunity is to get people further afield, but you need to make sure, I was overseeing Evan Evans as a good example, as a day tour brand.

And what was their number one tour was Harry Potter, Warner Brothers.

So there was nothing that was particularly special or differentiation about the Evan Evans experience because you were taking Evan Evans coach, but you're just going to a Warner Brothers tour of Harry Potter.