German Federal Environmental Foundation

Uh, this export ban then caused the price back then to go up from thirty euros a kilo to three hundred euros a kilo.

And then we just said to ourselves, and also because, you know, resources were getting scarcer as far as all that was concerned, and then we said, "Let's embark on this journey." We then did a research project, um, with the Westphalian University of Applied Sciences, Gelsenkirchen, uh, um, which was funded by the DBU, the German Federal Environmental Foundation, uh, where we then sort of thought about with tradespeople and wholesalers, how could you set up reverse logistics for old pumps to benefit from the fact that we actually developed the pumps in the '90s for that as well, right? Then I'd say we actually laid out the red carpet for ourselves in the '90s, and, uh, we then also said, "Yes, then let's also step onto that carpet and think about getting more back from the market as well."

Let's look now at how you did it.

Uh, what are the channels through which you collect the pumps?