Georgetown University Press

Sure.

So this new book, starting with the book, since you mentioned that, it's out with Georgetown University Press.

It's a peer-reviewed book, The Psychology of AI Adoption at Work, From Resistance to Results.

It's the first book to really address the psychology of AI adoption.

So I've been working on this for over 27 years, since 1999, helping leaders figure out how to adapt to the future of work.

I have a PhD in this topic from UNC Chapel Hill, so making good decisions in the future of work.

And I taught as a professor at Ohio State, which is why Georgetown University Press published my book.

It's kind of in the style of a Harvard Business Review article, and I have a Harvard Business Review article published based on the book.

It's been a while, and I'm glad to be back.

Glad to be out with my new book, The Psychology of AI Adoption at Work, From Resistance to Results, peer-reviewed with Georgetown University Press.

So I'm excited about that, and I'm excited about talking to you again.

It's always a fun conversation.

Now, I'll talk about where this information comes from.

So it not only comes from public surveys and research reports like the Pew Research, but in my book.

So again, it's peer-reviewed, published by Georgetown University Press.

And the original peer-reviewed research there is that I did over 100 consulting projects with many, many, many hundreds of focus group responses that provide the primary research and over 10,000 survey responses.

And you'll see that AI pilots that look exciting with a couple of enthusiastic AI enthusiasts are going to fail when they scale up across the enterprise.

So that's why my book, The Psychology of AI Adoption at Work, From Resistance to Results, it's out with Georgetown University Press.

It's peer-reviewed and it's the first book, leadership playbook on really the psychology of AI adoption.

It really helps explain why so many people are hesitant, why they're resistant, and how that's undermining all the AI adoption projects that so many middle market companies, large companies, small businesses are launching.

And if the audience wants to read my findings in this area, they can check out my book called The Psychology of AI Adoption at Work, From Resistance to Results.

It's published by Georgetown University Press, a university press publication.

It's peer-reviewed.

It's kind of like if you think about the style of a Harvard Business Review article.

Well, connecting with me on LinkedIn is relatively easy.

Just find my name, Gleb Tsipursky, but just tell me that you heard me on the Critical Mass Business Talk Show because I don't accept random LinkedIn requests.

If you want to get a copy of my book, it's traditionally published, Georgetown University Press, peer-reviewed book.

So just go to Barnes & Noble, Amazon, Barnes & Noble Physical or Digital, Amazon, your local bookstore, and we'll...

Well, what brings me here is my new book, The Psychology of AI Adoption at Work, From Resistance to Results.

It's peer-reviewed, published by Georgetown University Press.

It's the first guide to how traditionally published guides, high quality, to how do you effectively adopt AI from a human perspective, the human factors of AI adoption.

So that's my book.

But that is what you're seeing, that it's the psychographic profile I call the AI alarmists.

for whom the main concern is their loss of the job.

I talked about that in chapter six of my book, The Psychology of AI Adoption at Work, from Resistance to Results, where we just, for the context, the research I did for this book, it's peer-reviewed, Georgetown University Press.

I had over 100 consulting projects with over 600 focus groups and over 10,000 survey responses.

For context, it's a peer-reviewed book.

It's out with Georgetown University Press.

It's based on extensive research that I did with over 100 consulting projects, over 600 focus groups, over 10,000 responses to surveys from the consulting projects, as well as extensive secondary source research.

So as an example of secondary resource research, going to what you're talking about, Natalie, MIT found that something like 95% of AI initiatives, of AI pilots, fail to show return on investment when they're scaled up across the enterprise.