G2
CompanyWikipedia
121
MENTIONS
33
EPISODES
27
PODCASTS
Search complete. 121 mentions across 33 episodes found for "G2".
Sep 17, 2026
Jay McBainGUEST
This is where most MSPs play.
Jay McBainGUEST
If I just pick on SaaS, there's 2,262 categories of SaaS today on G2 Crowd.
Jay McBainGUEST
No one walks in with expertise across that, but SaaS only makes up 10% of my customer's budget.
Jay McBainGUEST
I need people in the room that understand the technology and how to integrate it together.
Sam DunningHOST
You might have some Reddit, although that seems to be down a little bit on ChatGPT.
Sam DunningHOST
You might have some YouTube potentially, and you might have some paid review sites like G2, Capterra, and those kind of suspects are the crux of it.
Sam DunningHOST
Work out what type of content gets recommended and ranks well on Google.
Sam DunningHOST
Build that on your own website.
Andrew DavisGUEST
And then they're gonna go on ChatGPT or Claude, and they're gonna do a search, and they're gonna say, "What are the best, what are the best SMS solutions for small teams that are using HubSpot?" Right? Or something like that, and then you're gonna come up in a list of a bunch of other ones, and you're gonna be listed out based off of one, how people are reviewing you, and two, how your content positions yourself, right? And then, you know, they're g- and then very rarely are there click-throughs a whole lot on that.
Andrew DavisGUEST
Um, and then, um, you know, they're gonna go off and to G2 or Capterra or whatever it is, and they're gonna read certain things.
Andrew DavisGUEST
Um, and before you know it, like, they've read about your brand five, six, seven times before they've ever even converted.
Andrew DavisGUEST
And I think historically it was more of a single thread, like, "Hey, I like this blue link, land m- landing page, landing page matches blue link that is telling me-"
Mark DonniganHOST
Number three is building your review presence, and this is where most B2B founders drop the ball completely because they think reviews are only for consumer products.
Mark DonniganHOST
But look at what happened with G2 and Capterra and all these B2B review sites.
Mark DonniganHOST
They've become essential in the buying process.
Mark DonniganHOST
Your prospects are checking them whether you like it or not.
David KirkdorfferGUEST
Could you do your piece to help us update this around on your listing?" So you might go to Gartner Peer Insights if you're an enterprise company selling or, or selling to the enterprise, make sure that their listing is up to date.
David KirkdorfferGUEST
Um, G2, Capterra, all those types of listings, Crunchbase, um, CB Insights, all the different places where companies become listed and known.
David KirkdorfferGUEST
Um, as a marketer, you think of all the marketing places, but you might also need to think of all the investment places too, all the, all the, um, places that, uh, are involved in the money raising round because they also have information about companies and categories and who they are and what they do.
David KirkdorfferGUEST
And so you kind of uplift and bring everyone together.
Eric DyckHOST
... um, your content out to actually answer questions.
Eric DyckHOST
The G2 Crowd.
Eric DyckHOST
Um, what about Listicle?
Neil PatelGUEST
Um, well not so much commerce, right? The G2 Crowd-
Eric DyckHOST
No, I guess not
Neil PatelGUEST
... is not too much for-
Tim SandersGUEST
Hi, I'm Tim Sanders.
Tim SandersGUEST
I came to G2 in the fall of 2024.
Tim SandersGUEST
Today I serve as the company's chief innovation officer.
Craig S. SmithHOST
And you have a pretty interesting background.
Craig S. SmithHOST
Uh, and then you, you also have written a number of books.
Craig S. SmithHOST
One, Love Is The Killer App, which I've found fascinating.
Craig S. SmithHOST
Um, can you just talk about those two aspects of your background before we get into G2?
Tim SandersGUEST
Yeah.
Niki McKinnellGUEST
So if you're in B2B SaaS, of course, that's...
Niki McKinnellGUEST
It's G2, it's Gartner, it's Forrester, it's Software Advice.
Niki McKinnellGUEST
Those are very important.
Niki McKinnellGUEST
They need a campaign to reach out to your customers, get them to leave these reviews.
Sydney SloanHOST
And I'm Sydney Sloan.
Sydney SloanHOST
Between us, we've led marketing orgs at companies like Marketo, which John founded, Demandbase, G2, and SalesLoft.
Sydney SloanHOST
For more marketing leadership resources, you can visit b2bcmoproject.com. And now, let's get into the show.
Sydney SloanHOST
Welcome to the B2B CMO Podcast, and today I'm with Alex London.
Sydney SloanHOST
She is the CMO over at G2, the world's largest and most trusted data source in B2B software, serving over 200 million annual buyers, the largest in the world by far.
Sydney SloanHOST
Alex joined to lead marketing into the AI era at G2, and she's focusing on building growth engines designed to help the business accelerate, drive accountability, and create long-term value.
Sydney SloanHOST
Before G2, she was the head of digital at Zoom, leading performance marketing and experimentation across their global user base.
Sydney SloanHOST
Hopefully everybody listened to Kim Doran's podcast as well.
Tim SandersGUEST
Yeah, your first book's gonna be your book, buddy.
Tim SandersGUEST
I'm the Chief Innovation Officer now at G2.
Tim SandersGUEST
I am very passionate about how organizations can transform as AI creates new opportunities, new threats, new channels, new lanes.
Tim SandersGUEST
I'm centered around research on answer engine optimization and AI agents.
5 MINS LATER
Tim SandersGUEST
That's
Matt AmundsonHOST
great.
Tim SandersGUEST
So before I joined G2, when I was still dating Godard, because he and I had all these conversations before I left where I was working and joined G2, for like six months I'm saying, I'm saying, don't believe those fools.
Tim SandersGUEST
I'm not going to say the names of the company, but these fools that are releasing these reports that say no one is defecting from Google to use ChatGPT.
23 more episodes mention G2.
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