G Adventures

Hi, I'm James Shillinglaw for Insider Travel Report, and I'm here with Jeremy Brady, who's the Director of Sales for USA and Latin America for G Adventures.

And we're here to talk about a pretty big issue, is travel really making a difference? And, uh, G Adventures says it's time to prove it.

And so we're gonna talk to, to, to Jeremy about this, about, uh, ex- exploring such concepts as community tourism.

Uh, I love you guys are always creating new names.

[laughs]

And Project 300.

Uh, that's the G Adventures goal to uplift 300 communities through tourism by 2030.

Uh, and you're also expanding your luxury offerings with, uh, G- uh, National Geographic.

Well, so it's interesting.

I just did a spotlight episode with G Adventures.

Obviously, G Adventures is a big partner of yours.

And obviously, I used to work at G.

And they've just entered sports tourism with their Away Games product.

When I mentioned that you're across B2B and B2C, it is really important because one of the things you work closely with us with is understanding the questions.

Obviously, I griped a little bit about the hotel example, but these are the things you would tell us that you're hearing from customers.

So you have your ear to the ground on B2C, and it's one of the things I'd always encourage new team members joining the Travel Corporation or G Adventures.

I think the travel industry does a really good job.

Like if you land on Viking Cruises, if you land on G Adventures, if you land on Intrepid, they're always face forward.

You immediately know, oh, I don't want to go on a trip with that lady.

Right.

We've stayed very focused on the multi-day side.

Well, and the one thing for our listeners, too, when I mentioned the background between Travis and I not only being great friends and colleagues, but when you look at that 16 year history and where I was at the time, I was at G Adventures when Travis and the team were launching.

And at that time, companies like G Adventures, Intrepid, those kind of soft adventure travel companies were really starting to come into their own.

But they were companies that were doing 50, 100 million.

Now they're billion dollar companies.

And they're surrounded by other large multi-day tour companies as well, because after working with Travis and the team very closely at G Adventures, we spent the next decade working closely together while I was at the Travel Corporation working across brands like Trafalgar, Insight, Contiki, all brands that have been a core part of the TourRadar platform.

But TourRadar has more than 50,000 adventures with 2,500 operators.

So that gives you a scale.

That was totally what I wanted.

Um, in 2016, I moved to the city with my then boyfriend, now husband, and, uh, got a job at, uh, got my dream job really working at an adventure travel company called Green, uh, G Adventures, and, uh, met amazing friends there, lifelong friends there.

We're still friends.

And, uh, it was, uh, it, it was just everything kinda came together.

And I should note to all of our listeners that Max and the team are Toronto-based, but it's a global business.

And what's interesting when Max mentioned that, because there was my time at G Adventures.

I know G Adventures is one of the big clients at Sherpa, and then we obviously brought it on at the Travel Corporation, expanded it across all of our brands.

So I've known Max for many years.

I was very optimistic about his technology because nothing like that existed, the idea of visas, and it's something we're gonna talk about in our report, but the complexity that is involved in traveling and taking the hassle out of the complexity of, uh, as, as more and more countries are introducing e-visas and working with a company like Sherpa.

Pe- people are drawn to a culture that is keeping high standards and doing a great job.

So that was, yeah, that was very clear.

The connection between a company like G Adventures that has the expedition ship that kind of decided to also add in expedition cruising, and just to see how popular this segment of travel has become.