Future Investment Initiative Institute

Um, our sponsorship strategy is focusing on three main pillars.

The first pillar is sports, uh, sports, uh, sponsorships, and under that, you name it, from, uh, ATP, WTA, Golf Saudi, uh, our sponsorship with FIFA, our, our partnership with, uh, the CONCACAF, and different things that we are doing in that, uh, vertical The second vertical is art and culture, and the third vertical is, uh, the thought leadership, and mainly is, uh, maximizing the value of the Future Investment Initiative.

The Future Investment Initiative is one of the largest, if it's not the largest, uh, business event in the world.

We have established it in 2017.

It was under the supervision of PIF.

Don Jr. at the Qatar Economic Forum.

He was walking with Omid Malik of 1789 Capital and Richard Atlas of Saudi's FII Institute, brushing by Steve Mnuchin, who was deep in a business meeting.

You can see the image here if you're watching this on YouTube.

Again, he's out there smoothing and making deals with people who are not putting America first.

went to see...

It's the Future Investment Initiative.

Yeah, before he went to see Xi, he did actually say, you know, he admires China.

Having said that, I think it's immutable.

And then as we were building that, we realized, hey, we're in all these interesting rooms.

You know, we have partnerships with Milken Institute, FII Institute.

Adam's interviewed interviewing tons of these top global leaders at all these conferences, we're in those rooms too.

And we realized, you know what, some of those same people are coming to our events.