Foundry

Even that part, just the part of dealing with young people on their terms and figuring life out and seeing it from their lenses, really, really amazing experience.

You know, there's something got posted from the Foundry about consumer segmentation and all the you know, the stereotypes that have been used, urban versus this, it's all slim, you know, everybody was describing the consumer differently, and there are many Indias, etc.

I basically, I want to know, do you think, because segmentation also is now getting automated, and which is really taking the soul out of it, the psychographics, you know, I mean, all that ethnographies, or going to people's homes, that kind of nuance that one got, like you're talking, and I'm going to get to life of pooja as well shortly.

So do you feel that there is, you know, how consumer is being read and how market research is being done needs to change? What aspects of India are still not explained or understood? Did you see any gaps there? I

So thank you so much for being who you are, for doing what you do.

Please keep at it.

And I'm so happy for all those people, you know, of Foundry who are being forged because they can really be change agents and we need it.

So more power to you.