F. P. Journe

But for whatever reason, Chanel decided they had to throw in multiple other names there.

So FP Journe, for example, he has no interest in this type of thing.

He barely has interest in

FP

Are there watches you admired 10 years ago that you wouldn't buy today?

Well, yeah, I wouldn't buy any Journe today to the price I sold off.

I didn't buy, unfortunately, the Santigraf, which would have been one of the most expensive watches I would have ever bought.

But I still have an email offering one to me during COVID from the States for around $40,000.

It's not like handmade by Dufour.

It's made in 700 or 800 watches a year.

But nonetheless, the design, the history and the importance of Journe in the industry, of the revival of the mechanical industry is undiscussed.

It's more about the price point.

I think

the impulse is to be like, you know, okay, FP Journe is involved.

It's going to become Hoterology.

What if it's not?

But outside of events, inside of the shop, we have had some pretty incredible pieces come through that I just want to talk about a little bit because these are watches that I think they have a very specific audience, which means we don't get to talk to people about them as often.

And I think about, you know, we had the Richard Mille RMO3 come through, the Cartier crash, a crazy Royal Oak, FP Journe that recently walked through here too.

Crazy stuff.

Out of all of them, which one did you kind of find yourself gravitating towards? Well, You didn't mention it, but we also got a Lange

should try a Explorer 36. the explorer 36 really is like a perfect watch in the way that like a converse is a perfect canvas sneaker

yeah man all right last couple here uh if you had to revisit a watch you previously owned what would that be i sold a

fp journe chronometer suveron uh 38 millimeters in plat And I regret it very much.

For multiple reasons.

Rolex made this watch for the person who enjoys the brand, whose taste level might have elevated a little bit.

They didn't make this for the person who's who's trying to get their first Patek, get their first Lange, get their first Dave Baton, get their first FP Journe even.

This is for the person who already in love with the Rolex brand and then they wanted to expand their palette a little bit.

This is not for the guy who is trying to compare this to their Lange.

But let's get into it.

Who's bought them or who's bought 95% of them? That is a collaboration between FP Journe.

Yes, you heard right, FP Journe and Chanel.

Probably not the two brands you were thinking we were going to say who have bought out 95% of this from Movado for 66.5 million US dollars.

They missed a trick.

During the quartz crisis, they also produced huge numbers of quartz watches.

interesting to see what's happening here.

I've got my thoughts about what I think's going on, and I think this is beginning to be a bigger shift within the industry, especially some of the more powerful independent brands, your FP Journes, your Cartiers, your Chanel's, your MB&F's, and lots of others.

And again, don't be put off with the fact that it's a quartz number.

The fact that these do not have a second hand... means that you don't obviously see that quartz tick that gives the game away but then again the game away we mentioned earlier on FP Journe other brands Cartier big on quartz Oyster Quartz back in the day with Rolex it's not the bad word it used to be and a little bit like the collector's journey where people think Rolex are the best thing in the world then they find Seiko 5 then they find Audemars Piguet they find MB&F and then they circle back and go yeah Rolex aren't that bad actually you know this is the case with quartz and I don't mind wearing a quartz number it is brilliant as a fire and forget but You don't have to have it in a watch winder, which I have my reservations about anyway.

Mentioned that before.

I think this is great.

So what's the most expensive item that you've ever sourced?

We just sold, we've had a few, we just sold a two and a half million dollar FP Journe watch.

It was so fun.

And everyone that got to be a part of it, everyone that got to be a part of it to like the watchmaker authenticating it.