Euromonitor International

And consumers are increasingly looking to chatbots for skincare and makeup recommendations.

Apparently, beauty inquiries account for almost half of generative AI retail referral traffic, according to market research firm Euromonitor.

For more, we're joined by fashion tech journalist and consultant Megan McDowell, who's been following this trend.

Beauty is very well suited to the types of conversations that these very smart chatbots allow.