Engagio

Yeah.

Like I met Nate when I was at Engagio and Nate was at SIFT, I think.

And so we were not, we did not have a consulting relationship.

I was a vendor and he was a customer or of the Engageo.

And on the tool side, we're talking your CRMs.

Yeah, so CRM, your lean data, your Engagio, ABM platform, all of that stuff.

And if you were a one-person shop, we would say that you want that one person to have a 25-25-25-25 split.

That generalist is going to be better and be more equipped to handle anything that's coming across.

Howdy.

So CEO, founder of Engagio, previously founder of Marketo.

You've been doing this now, I mean, SaaS, what, 2005-ish?

Yeah, we started Marketo, kind of started talking about it late 05, and then really started things up and running in 2006.

Yeah, but by the time Marketo came up and running, we actually didn't make a big deal about the fact that we were a SaaS solution.

It was sort of almost common enough that, no, of course that's how you would deliver a solution.

And where did that idea for Marketo come from? What's the origin story? And then obviously, as you parlay into the ABM space with Engagio,

Yeah.

He's usually my fellow co-host, but today we're partnering with Fave, so I'm flipping the seats.

And on the off chance you didn't know it, John is the co-founder of Marketo and helped invent the marketing automation category, then built Engagio and...

And then Engagio was acquired by Demandbase, and he was the CMO of Demandbase.

I remember we chatted that one day when you were working on your rebrand.

And now he's building what he thinks, I believe, will replace the very category he created.