Endemol UK

We decided to get the perspective of a TV executive, Tim Hincks.

He's got his own production company, Expectation, but he's also the former chief executive of Endemol UK, where he oversaw programs like Big Brother, 8 Out of 10 Cats, Deal or No Deal, Would I Lie to You?, and plenty of others.

[upbeat music] I think comedy is a really different beast from, from the other sort of genres for lots of reasons.

But mostly because people, the audience that is, have a very, very [laughs] strong and clear view about something as to whether it's funny or not.