Embracer Group
Embracer Group is a global games and entertainment group headquartered in Karlstad, Sweden. Through its operating businesses, the company develops, publishes, and distributes PC, console, and mobile games and owns a broad portfolio of intellectual properties, including franchises such as Tomb Raider, Metro, and Dead Island.www.embracer.com
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Search complete. 41 mentions across 23 episodes found for "Embracer Group".
Oct 26, 2026
Paul SmithHOST
Period.
Paul SmithHOST
Embracer has gone the way of the Embracer.
Paul SmithHOST
They're not.
Paul SmithHOST
They've just embraced themselves into the
Duncan CrabtreeHOST
Yeah, 100%.
Duncan CrabtreeHOST
And, I mean, what it is, is it's... for the end result of Saudi Arabia owning all of the IP and being able to have some video game company that comes out of the ashes, because I mean, what you do is that you restructure into, you know, similar to like what Embracer Group did, where they made a bunch of other smaller companies underneath them that hold portions of the assets of each one and then you saddle one of those companies with the debt and that that is a sacrificial lamb it simply will go bankrupt um And at the end of it, you have one or a couple video game companies that own a ton of valuable IP that you get to keep.
Duncan CrabtreeHOST
And now Saudi Arabia gets to benefit from the IP rights to a ton of things, such as in this case, Mass Effect.
Duncan CrabtreeHOST
So
JeffHOST
I mean, it's like the progression of a limited run games that started as, you know, an indie company that was making games and then was signing other ones and doing limited releases for indie games.
JeffHOST
And then they got a bunch of amazing IPs to the point where Embracer Group bought their company.
JeffHOST
That's freaking making it, dude.
JeffHOST
That's awesome.
Rand al Thor 19HOST
And I don't particularly care who it is.
Rand al Thor 19HOST
You know, if it's Embracer.
Rand al Thor 19HOST
Do you
Jez CordenHOST
think PlayStation might want it?
LonoHOST
The bigger you are, the larger the conglomerate of studios...
LonoHOST
Like, if you're some big publisher, you know, Embracer or something...
LonoHOST
You are definitely going to say, yeah, we can't take risks.
LonoHOST
Single player games? No.
Chris KerrGUEST
Yeah.
Chris KerrGUEST
I was trying to get an interview with the CEO of Embracer Group at the time, Lars Wingfors.
Chris KerrGUEST
I never really know how to pronounce his
Nathan GraysonHOST
last
speaker_2UNKNOWN
What
Josh FinneyHOST
are you going to do, like Embracer? Like, Embracer has, like, just, they've divested of so much as of late.
Josh FinneyHOST
Yeah, they're, um, it's not great.
Josh FinneyHOST
It's basically Happy Hunger Games right now.
Trent OsterGUEST
We're scared.
Trent OsterGUEST
If BioWare, which was honestly the tent pole of Alberta video game development, just went down, what's our future look like? How are the odds for us? We sold the company in 2022 to Embracer.
Trent OsterGUEST
We were 93 people.
Trent OsterGUEST
Today, we are under 50.
Stephen BuonocoreGUEST
Um, and, and l- and let me explain.
Stephen BuonocoreGUEST
So this, it, this goes back over four years now, uh, where, uh, Jeff went to Asmodee and it was right, right when they first announced that Middle-earth Enterprises was going to become part of A- of, of Asmodee, of Embracer Group.
Eric DeweyHOST
Got it.
Stephen BuonocoreGUEST
Of Embracer Group.
Stephen BuonocoreGUEST
So they were gonna have that.
Stephen BuonocoreGUEST
Uh, and Middle-earth, and, um, he went and he spoke to them and he said, "Hey guys, um, I have this, this idea for a Lord of the Rings game.
Eric DeweyHOST
Right
Stephen BuonocoreGUEST
...
Kristoffer LindströmGUEST
So I actually covered...
Kristoffer LindströmGUEST
When I worked at Redeye, I covered like, so Copystain is, you know, was spun off from Embracer Group.
Kristoffer LindströmGUEST
And Embracer Group was actually named THQ Nordic before, because it was basically Lars Vingerfors, he bought up for very cheap.
Kristoffer LindströmGUEST
The main part was the big THQ gaming publishing house.
Kristoffer LindströmGUEST
He bought it and packaged it into a company called THQ Nordic and put it on the stock market in Sweden.
Kristoffer LindströmGUEST
And after that, they became, after half a year of the IPO or something like that, we took up coverage of the company.
Kristoffer LindströmGUEST
So I actually followed the company throughout the whole history and continue to follow it when I moved out from my analyst role.
Kristoffer LindströmGUEST
So I've met, so for Coffee Stain, for example, Anton, which is the CEO, we met him even before Embracer actually acquired a coffee stain into the group.
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