Emaar Properties

... came and start doing villas, right? A community project because he never did something like that, because they start collaborating with different brands.

That's why you see now Emaar actually or Nakheel, they're going out of the country.

So they're dra- now they're doing cities and communities-

Yeah

UAE-based Eagle Hills signed a landmark framework agreement to develop a ten-million square meter project in Damascus and a four point three million square meter coastal project in Latakia.

Mohammed Alabbar, chairman of Eagle Hills and Emaar, noted that Emaar may also join these multi-billion-dollar developments.

Meanwhile, UAE developer Arada announced its intent to enter the Syrian market with a seven-billion-dollar master development.

This brings us to the end of our episode of the Smashi Business Show.

Places like Dubai South, you know? Um, you know, even Dubai Hills where there's still so much, uh, uh, you know, that's, that's left to develop.

You've got, um, you know, places like the Valley, you know, um, by Emaar.

You know, it's, it's a huge master community.

Um, not to mention some of the many communities along the 311 and 611 corridors with very well-known brands behind them of, of your Aldars, of your Damacs, of your Sobhas.

Mm.

You know when you do the U-turn on Emaar Boulevard and you kind of, kind of come back on yourself-

Yeah

... towards Dubai Mall, and you're going by, uh, y- you kind of do the U-turn, and on your right is Burj Khalifa.

But y- but y- it's a spectacle.

Yeah.

Last story I wanted to talk to you about today, we've got a few minutes left, is, uh, Mohammed Alabbar, who is the founder of Emaar, kind of mister real estate in lots of ways, uh, here.

Uh, here's the quote: "Real estate success is about creating life, not just buildings.

You know what I mean?

You only have to look at Emaar.

I love Dubai.

Yeah.

There's-- In 2009, all of Dubai's major developers were reviewed, some of them got downgraded, and look at where they are today.

Nakheel, Emaar, flying.

So I don't have too many concerns about Binghatti at the moment.

I think it's, it's, it's a genuine flush of the market as well.

Yes, of course.

We have multiple properties with Sobha, with Emaar, with all the big developers.

Rossy's over it now, Tanvi.

He's out.

And I think it's 240 of them or something.

And obvious- you know, you've got the big ones and all the usual ones, the Emaar's and the Aldar's and, and that kind of stuff.

How, how does a, a, a, a property development brand stand out here? You know, what kind of advice would you give to brands that are in that space?

Look, the, the real estate advertising here, I think lets itself down a little bit because there, it is a lot of, uh, cookie cutter.