E.Leclerc

It...

They're all, um, stores in the chain, um, E.Leclerc, E.Leclerc. Um, each one of them is labeled E.Leclerc, and then after it, it has the name of a French town.

And I'm just fl- flabbergasted [laughs] really looking at this, 'cause I've spent, you know, the last 48 hours obsessing about the country of France, and I just look at my friend and I'm like, "Uh, your phone thinks we're in France.

I don't know what to do with this." [laughs] So I handed the phone back to her, and she pressed a button, and it started working totally normally.

And on that day, he was apparently in this little village called Kergoff, which I had never heard of either.

So once again, I Googled Kergoff to find out where in the world this was, and it turned out that Kergoff was four kilometers from the center of Carhaix.

So if you were in the town of Kergoff and you were looking for a nearby grocery store, it is very likely that your phone would direct you to the E.Leclerc in the town of Carhaix, which is exactly what I had seen on my phone.

So to me, I had this, this strong sense that the phone on that day had not shown me where I was physically, but where I was mentally.

I'm

First rumour then, French retailer E. Leclerc has leaked an Assassin's Creed Black Flag Resync-themed Advanced Pro wireless controller coming out on the 22nd of September.

Leading fans to believe a Direct is due soon.

I think we can say it's coming.

So when we start looking at the pure players, the Polish pure players, the Biedronkas, the Starokrówka, even the Żabka of this world, how sophisticated is their approach on one end, but really how do they manage their PNL? What is it that you should know before entering a negotiation with these guys?

Yeah, as my direct experience comes from Eurocash, which represents wholesaler and traditional trade side, as well as Leclerc, as well as supporting some other retail chains.

I would divide this into basically a core of the P&L on the side of a retailer.

And for category management teams, we'll be always looking on that.

when you think about Polish market, you can think about Kerfour, Osho, Intermarché, the one big players that stayed on the market.

So basically those players I would mention.

Somehow Leclerc, which is very strong mostly in the French assortment, somehow in Asia, but The route to market is thinking about the shelf merchandising, square meter of sales, basically, that you can go with the product.

But at the end of the day, it's also not a very easy game because there are so many products that you need to have a strategy to support the listing that you have located in one of the players.