Dyson Limited

I'm pretty sure he took it, he got some mega person or entity like an Olympian or an NFL player or something and then got like the Olympic organization or the team and then took that and went and got another, like, that's how David is.

I did recently read Invention by James Dyson.

Have you heard of that book?

No.

So that was that book.

And, you know, I'd be happy to look into and read the one you just mentioned.

Yeah, it's a great book, Invention, by James Dyson.

Dyson's the guy who invented the vacuum, you know, those Dyson vacuums.

I can still find a way though.

I think I'm going to bring my Dyson into my car.

and vacuum my car with my Dyson.

It's, it's honestly, it's much, it's much, much needed.

So car every month, throw out all the garbage.

The truth is that this is a challenge that everyone in the industry faces, and it's exactly why consumer electronic companies aggressively diversify at scale.

Apple, Dell, HP, and Dyson used the profits from their flagship products to quickly expand to adjacent categories and services.

Given all the variables across manufacturing and research, it's risky to bet the entire fate of a company on getting a single product release right year after year.

This is why Samsung and LG eventually expanded from consumer electronics to home appliances and vice versa for Toshiba and Panasonic.

He'd tied a gym sock around the busted radiator hose.

We'd just unboxed and assembled a brand new, state-of-the-art Dyson.

He turned it on and we picked up random stuff with it, testing its suction.

I turned away for half a second and then looked back in horror as he raised the hose towards his eye.

The difference is successful people keep going instead of quitting.

Think of Sir James Dyson, the inventor of the Dyson vacuum.

He went through 5,127 different prototypes over five years.

That's 5,127 failed versions of his product before he finally invented the world's first bagless vacuum cleaner.

5,127 failures.

Most people would have given up after five or 50 or maybe 500 attempts, but Dyson, he persisted.

He tweaked, he improved each time and that Unwavering persistence made him a billionaire entrepreneur in the end.

As he later remarked, you learn from failure, not from success.

gotta get a

Daiso.

Gotta

get the Daiso.

Let's use some of this funding for fucking something.

What, you want me to buy more pens? We got pens, bro.

We've got highlighters.

We've got staples.

Today we're asking what's harder, leading a company with over a century of automotive experience into the digital age or building an electric vehicle company from scratch with absolutely no safety net? Well, that's the question we're tackling in this very special episode of the show.

Last year, Jim Rowan, former CEO of Volvo Cars and Dyson, joined Zero 100 as our executive in residence.

And one sunny summer day, he was kind enough to let us sit in on a conversation with an old friend and colleague, also a Zero 100 board member, Javier Varela, the Chief Operations Officer at Rivian.

Having driven digital transformation at Volvo before himself, now moving on to disrupt the EV space at Rivian, Javier knows a thing or two about modern operations, to say the least.

It's like a ram's head.

What else have I got on my list? My last thing, my Dyson Hoover.

What are you going to be fucking cleaning if you've no house, you moron?

Why don't we have houses? Why don't we have houses? Well, you didn't bring your house with you, did you? This isn't Desert Ireland fucking discs.

She irons her knickers? Irons her knickers.

Tell me about hoovering the car now.

What's she using? She's using probably more hand Dyson.

Yeah.