DSM

Um, Alex also shared some of that front row seat to the DHA story that you were alluding to earlier.

Uh, he and I shared experience at both, uh, companies called Martek Biosciences and DSM, which actually was, uh, an acquirer of Martek Biosciences in the early two thou- uh, sorry, early 2010s.

And then, uh, shortly after that, uh, Ernesto and I, uh, had an experience at another company that was part of an affiliate group which was vertically integrated, uh, around biomanufacturing in the same way that DSM and Martek were, but had a much broader array of products.

Uh, all small molecules, but, uh, serving a variety of different markets.

And once again, their, their insights in both of those areas I found to be remarkably valuable.

A- and Ernesto, you've actually approached this from the other direction with, um, myo-inositol, um, [laughs] am I saying that right? Which is, which is the bigger commercial opportunity for precision fermentation? Is it giving us entirely new functionality or finding better ways of producing ingredients that we already use?

So I would say it's, it's both, uh, but it's also something that is dependent on where your company is, right? So a small company, DMC is a small company, uh, Checkspot is a small company.

We are not a DSM, we are not a, a massive, uh, company.

Perhaps my favorite example from writing The Purpose Upgrade, and through which I got to engage with several generations of its global leadership team, was a coal mining business that managed to become a sustainable food business, working to fix the world's broken food system.

Now, that business was called DSM, now DSM Ferminique.

DSM originally stood for Dutch State Mines.

And the company was literally born from digging coal out of the ground and delivering it to people's homes for heating and illumination.

DSM came informally to stand for do something meaningful.