Dr. Squatch

And what's, what, why, what's actually the point in me selling this," right? And consequently, I also spoke to, just by chance, I, I, I bumped into the guy who o- who was the CEO of, who is the CEO of Dr.

Squatch, and his name is Jack as well.

And I don't wanna, like, say too many, too many things about him 'cause he might not want me to share, but he basically said, like, 'cause he, they, they got acquired by Unilever, so they were a huge brand, got acquired by Unilever.

So obviously s- not as big as Harry's, obviously, so it didn't go through, like, any, any, like-

Uh, June 2025 for 1.5 billion by-

Yeah

... yeah, Unilever, Dr. Squatch.

Yeah.

Um, but we continue investing in our brands and instead, um, fast forward three years, um, we've acquired brands in deodorants such as Wild in Europe, which is all about refillables.

Um, or Dr. Squatch in the US, which is all about, uh, men's led fragrance propositions and like clean beauty.

Okay.

So portfolios are, you know, I think life organisms and I love building portfolios and that sort

He's like, "Dr.

Yeah

... deodorant saved my mom's life." [laughs]

You smell incred...

And it's, it's that Squatch.

Oh, yeah.

Squatch Native.

I don't know why I know all the f-

[laughs]

He wears Meundies.

[laughs]

This is a sidebar conversation that happens later.

All right, my bow was also a very innovative brand, Dr. Squatch, but they're launching a nine-week competition with iShow Speed.

Speed does amazing brand partnerships, but we talked about Expedia doing this with him last month.

The reason I'm picking them is I like how they constructed all of this.

But I think the framework that they've done with him is a very smart framework that should be looked at regardless of the creator you work with.

You just might not be able to be as custom in all of these elements.

So mine was Squatch.

I didn't know Loot Box was still a thing.