Doxim

I think we're, we're, like, actively in those discussions right now of, like, you know, how can we shift the business from just our standard, you know, 399 a month style plans, uh, to that more outcome-based pricing that you're describing.

And I think, like, historically, it's been more of a consolidation play for these outfitters that are using, you know, maybe seven or eight different tools from, you know, uh, Doxim for doing all of their waivers, to a different Constant Contact, like horizontal CRM, and you start stacking the price of all the things that they're paying for, a website manager, and then comparing that to 399 a month, it's like, "Oh yeah, that, that seems like a steal." Whereas now, you know, I had a conversation with a large marina in Alabama the other day, and they were like, "Man, I have five full-time people I pay 60 grand a year to just answer phone calls all day." Right? "Like, you're telling me I can drop that down to two?" Uh, and, and so that's, that's a completely different kind of, like, cost-benefit analysis is, like, i- if you're displacing their payroll over just other tools that they're paying, uh, on top of the outcomes that we're driving for other outfitters, um, that, that does change the pricing discussion.

Now, I can't say we've, like, fully figured that out and we've rolled that out in our pricing, but we are now tracking tac- token usage for all of our outfitters, how mu- how often are they using Suzy, uh, and we're looking at, you know, introducing a credit-based system on top of our subscriptions.

Um, so it's, it's, it's gonna be very interesting to figure out how to explain that model.