DoubleVerify Holdings, Inc.
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Search complete. 17 mentions across 15 episodes found for "DoubleVerify Holdings, Inc.".
Oct 14, 2026
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And French inclusive communication software provider Evez was pocketed by Volaris, a subsidiary of Constellation Software, paving the way for bolt-on acquisitions in the broader accessibility space down the road.
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There was also a megadeal in ad tech, where ad verification platform DoubleVerify was acquired for $2.2 billion by media giant Nielsen in a bid to augment digital measurement.
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Among other advertising enablement specialists, agentic creative platform Lucent was bought by generative media platform Fall, expanding its technology for AI-generated image, video, and audio workflow orchestration.
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And Corum client Retail Media Tools, a cloud-native retail media platform provider out of Germany, was purchased by Swedish digital communication solutions firm Zeta Display, creating an integrated retail media ecosystem that connects online advertising with in-store execution.
Raman KhannaGUEST
I worked in platform, um, you know, uh, on their finance vertical for, for a short time.
Raman KhannaGUEST
Leveraged that into a position at DoubleVerify, which, you know, DoubleVerify felt like I graduated.
Raman KhannaGUEST
I was there for-
Jon WallettHOST
Right
Jon WallettHOST
Yeah, I can imagine.
Raman KhannaGUEST
Yeah.
Raman KhannaGUEST
Um, and then, you know, at the time when I was at DoubleVerify, I really started to, to take a look at the actual ad tech space itself and, and really-
Jon WallettHOST
Mm
Ben SunGUEST
You had, you know, consumer companies like a Peloton and a Warby Parker.
Ben SunGUEST
You had SaaS companies, whether it be like DoubleVerify or Yext, or I mean, you just go on and on and on.
Ben SunGUEST
Infrastructure companies like a Datadog, a MongoDB.
Ben SunGUEST
And so New York became-- proved that it could be produce big outcomes.
Tony UphoffHOST
Business intelligence, two strategic buyers paid up for data that AI agents need.
Tony UphoffHOST
Publicis for LiveRamp at about 12.3 times forward adjusted EBITDA and Nielsen for DoubleVerify at about $2.15 billion.
Tony UphoffHOST
DoubleVerify's growth had slowed to under 3%, so the low end of the range widened.
Tony UphoffHOST
Proprietary data still commands a premium.
Tony UphoffHOST
Slow growth still costs you, even when the data is good.
Chuck GetchelHOST
That's why this matters.
Chuck GetchelHOST
OpenAI also emphasized expanded ad measurement tools and partner integrations and said it is developing brand suitability evaluation pilots with DoubleVerify and Integral Ad Science, or IAS.
Chuck GetchelHOST
That's ad industry talk for, "Please don't place my brand next to chaos." Measurement means advertisers wanna know what worked.
Chuck GetchelHOST
Did people see the ad, click buy, remember the brand? And suitability means brands want control over context, like not showing a vacation ad next to a chat about layoffs.
Imran SheikhHOST
OpenAI has also partnered with House, Measured, and Work Magic to help advertisers explore geo-based experiments around ads.
Imran SheikhHOST
The company said it's working on developing brand suitability evaluation pilots with help from DoubleVerify, DV, and Integral Ad Science, IAS, which will help advertisers better understand the ChatGPT ads environment.
Imran SheikhHOST
Combined, the moves see OpenAI working to make ChatGPT a viable ad-supported business for those on free and low-cost plans.
Imran SheikhHOST
On Monday, TikTok announced that it's launching an AI shopping assistant and a new in-app checkout feature that lets users buy directly from brands.
speaker_0HOST
OpenAI announced conversion data integrations with Hightouch, Tealium, and LiveRamp, plus support for attribution partners, including AppsFlyer, Triple Whale, Adjust, Rockerbox, Northbeam, and Branch.
speaker_0HOST
It is also developing brand suitability pilots with DoubleVerify and Integral Ad Science.
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The commercial implication is straightforward.
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OpenAI is assembling more of the infrastructure advertisers expect before they move meaningful budgets into a new channel.
JamieHOST
OpenAI says the ads won't alter ChatGPT's responses.
JamieHOST
Measurement partners include AppsFlyer, Triple Whale, and Adjust, with DoubleVerify and Integral Ad Science running brand suitability pilots, and the audience is reported at one point two billion weekly users.
JamieHOST
Performance tracking at launch means OpenAI is selling measured inventory, not running a test.
JamieHOST
Assistants without an ad backend now face a rival whose free images are paid for by advertisers.
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